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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

How Can User-Generated Content Boost Your SEO Strategy?
  • Content Marketing Technology
February 21, 2025
How Can User-Generated Content Boost Your SEO Strategy?

In the highly competitive and ever-evolving world of search engine optimization (SEO), businesses are constantly seeking innovative strategies to rise

Rethink Customer Contact Strategy: Focus on Resolution Over Channels
  • Customer Experience (CX)
February 21, 2025
Rethink Customer Contact Strategy: Focus on Resolution Over Channels

In an increasingly digital world, businesses have traditionally assumed that offering a wide array of customer contact channels is essential

Empathy in CX: From Warm Sentiments to Actionable Solutions for Results
  • Customer Experience (CX)
February 21, 2025
Empathy in CX: From Warm Sentiments to Actionable Solutions for Results

Empathy has long been hailed as a cornerstone in customer experience (CX), often depicted as the linchpin that converts indifferent

How Do Customer Journey Maps Enhance Business and User Experience?
  • Customer Experience (CX)
February 21, 2025
How Do Customer Journey Maps Enhance Business and User Experience?

Customer journey maps are powerful tools that enable businesses to visualize and improve the experiences of their users. By focusing

How Can Personalized Shopping Experiences Build Customer Loyalty?
  • Customer Experience (CX)
February 21, 2025
How Can Personalized Shopping Experiences Build Customer Loyalty?

In today’s digital age, the expectation for personalized experiences has become more prominent as e-commerce advances and consumer preferences evolve.

How Can Strategic Content Management Ensure Business Continuity?
  • Content Marketing Technology
February 21, 2025
How Can Strategic Content Management Ensure Business Continuity?

Strategic content management plays a crucial role in maintaining business continuity, especially during crises. By effectively managing digital information, organizations

How Is AI Transforming Lifestyle Content Creation in the Digital Age?
  • Content Marketing Technology
February 21, 2025
How Is AI Transforming Lifestyle Content Creation in the Digital Age?

The realm of digital content creation is undergoing a significant transformation, thanks to the integration of artificial intelligence (AI). From

Enhancing CRM with AI: Streamlining Processes and Boosting Efficiency
  • Customer Data Management
February 21, 2025
Enhancing CRM with AI: Streamlining Processes and Boosting Efficiency

Artificial intelligence (AI) is rapidly transforming various industries, and customer relationship management (CRM) is no exception. Businesses that rely heavily

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

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MarTech

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  • Customer Experience (CX)
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  • Customer Data Management
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  • B2B Marketing
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How Is Programmatic CTV Advertising Changing Consumer Behavior?
  • Customer Experience (CX)
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How Is Programmatic CTV Advertising Changing Consumer Behavior?

Programmatic CTV (Connected TV) advertising is revolutionizing the advertising industry by leveraging data-driven insights and smart targeting to enhance consumer

Transforming Business: The Essential Role of Modern CRM Systems
  • Customer Data Management
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Transforming Business: The Essential Role of Modern CRM Systems

In today’s fast-paced business environment, effectively managing relationships with customers has become more critical than ever, as companies strive to

How to master value management and value selling in B2B SaaS companies
  • Digital Marketing
June 19, 2023
How to master value management and value selling in B2B SaaS companies

“Sell the value, not the product!” This adage holds especially true for B2B SaaS companies, where sales employees face challenges

  • Content Marketing Technology
June 18, 2024
Mastering Copywriting: Expert Tips to Elevate Your Marketing Skills
  • Customer Data Management
March 28, 2025
Chord Commerce Secures $5.5M to Boost AI-Powered Retail Data Platform
  • Customer Experience (CX)
November 25, 2025
Harnessing AI and Data to Boost B2B Customer Loyalty
  • Content Marketing Technology
July 1, 2024
How Can a Content Overhaul Boost Your SEO After Google Updates?