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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Can Marketing Mix Modeling Replace Traditional Attribution Methods?
  • Digital Marketing
February 24, 2025
Can Marketing Mix Modeling Replace Traditional Attribution Methods?

As marketing leaders increasingly seek sophisticated methodologies to prove their value and optimize their strategies, the question often arises: Can

How Do Customer Data Platforms Drive Omnichannel Marketing Success?
  • Customer Data Management
February 24, 2025
How Do Customer Data Platforms Drive Omnichannel Marketing Success?

In an era where digital interactions dominate, businesses are continually inundated with a wealth of customer data spanning various touchpoints.

Adobe Launches Real-Time CDP for Secure First-Party Data Collaboration
  • Customer Data Management
February 24, 2025
Adobe Launches Real-Time CDP for Secure First-Party Data Collaboration

Adobe has announced the general availability of its Real-Time Customer Data Platform (CDP) Collaboration in the U.S., a groundbreaking solution

Key Content Types to Drive Your Local SEO Success Today
  • Content Marketing Technology
February 24, 2025
Key Content Types to Drive Your Local SEO Success Today

Local Search Engine Optimization (SEO) is an essential strategy for businesses aiming to attract customers within specific geographical areas. By

AI Revolutionizes Beauty Industry with Personalized Solutions
  • Customer Experience (CX)
February 24, 2025
AI Revolutionizes Beauty Industry with Personalized Solutions

The beauty industry is undergoing a transformative shift with the integration of artificial intelligence (AI), significantly enhancing product development and

How Can Consumer Trends Enhance Your Customer Service Strategies?
  • Customer Experience (CX)
February 24, 2025
How Can Consumer Trends Enhance Your Customer Service Strategies?

Customer service processes form the backbone of any business that wants to meet customer expectations and build lasting brand loyalty.

Innovative Tools and Trends Shaping Digital Marketing by 2025
  • Digital Marketing
February 24, 2025
Innovative Tools and Trends Shaping Digital Marketing by 2025

As businesses inch closer to 2025, the dynamic landscape of digital marketing is witnessing a profound transformation driven primarily by

How Can Email Automation Enhance Your Customer Support Experience?
  • Marketing Automation / Email Marketing
February 24, 2025
How Can Email Automation Enhance Your Customer Support Experience?

Customer support plays a crucial role in determining a company’s long-term success, yet it’s often an overlooked aspect of the

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

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MarTech

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How Chatbots are Enhancing Customer Experiences with Efficient and Personalized Support
  • Customer Experience (CX)
May 30, 2023
How Chatbots are Enhancing Customer Experiences with Efficient and Personalized Support

In today’s fast-paced world, customers expect brands to offer exceptional experiences at every touchpoint. One critical aspect of the customer

The Benefits of Channel Sales Training for Business Success
  • Digital Marketing
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The Benefits of Channel Sales Training for Business Success

For a business to grow, it needs to have a skilled and knowledgeable sales team equipped with the right tools

How Can B2B Tech Brands Boost Sales with Customer Stories?
  • Digital Marketing
May 15, 2024
How Can B2B Tech Brands Boost Sales with Customer Stories?

In the competitive world of B2B technology, brands are continually seeking effective strategies to boost sales and drive business growth.

  • Customer Experience (CX)
March 14, 2025
How Can You Deliver Personalized Customer Service Effectively?
  • Customer Experience (CX)
July 17, 2025
Are WhatsApp Chatbots Transforming Sales Dynamics?
  • Content Marketing Technology
September 21, 2023
Categorizing and Planning: The Key to a Successful Content Marketing Strategy
  • Content Marketing Technology
June 30, 2025
Content Marketing Trends 2025: Trust, AI, and Data Storytelling