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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Is TikTok the Ultimate Platform for High ROI in Digital Marketing?
  • Content Marketing Technology
February 25, 2025
Is TikTok the Ultimate Platform for High ROI in Digital Marketing?

The recent landscape of digital marketing has been fervently affected by the rise of various social media platforms, but none

7 Tips to Boost Your Organic Video Reach in 2025
  • Content Marketing Technology
February 25, 2025
7 Tips to Boost Your Organic Video Reach in 2025

In 2025, as the trend towards video content continues to grow, platforms like LinkedIn are increasingly dedicated to promoting videos,

How Can CRM Systems Boost Customer Experience by 2025?
  • Customer Data Management
February 24, 2025
How Can CRM Systems Boost Customer Experience by 2025?

In a rapidly evolving business landscape, the importance of investing in Customer Relationship Management (CRM) systems to improve customer experience

How Do You Launch an Effective Account-Based Marketing Strategy?
  • B2B Marketing
February 24, 2025
How Do You Launch an Effective Account-Based Marketing Strategy?

Account-based marketing (ABM) is not a new concept. It’s been proven that personalization enhances customer experience, increases leads, and ultimately

How AI Will Revolutionize Retail Customer Experience By 2025
  • Customer Experience (CX)
February 24, 2025
How AI Will Revolutionize Retail Customer Experience By 2025

The retail sector is on the cusp of a major transformation, driven by the integration of artificial intelligence (AI) into

How is Tech Transforming the Future of Content Creation?
  • Content Marketing Technology
February 24, 2025
How is Tech Transforming the Future of Content Creation?

The landscape of content creation is undergoing a profound transformation, driven by the rapid advancement of technology. This evolution is

Unlocking Marketing Automation: Trends, Challenges, and Future Growth
  • Marketing Automation / Email Marketing
February 24, 2025
Unlocking Marketing Automation: Trends, Challenges, and Future Growth

Marketing automation has revolutionized the way businesses engage with their customers, offering unprecedented opportunities for efficiency and personalization. By leveraging

Profitable Business Ideas for Today’s Market and Entrepreneurial Success
  • Digital Marketing
February 24, 2025
Profitable Business Ideas for Today’s Market and Entrepreneurial Success

In an era defined by rapid technological advancements and evolving consumer preferences, the contemporary entrepreneurial landscape demands more than mere

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

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MarTech

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B2B Marketing Exchange Moves to Carlsbad in 2026
  • B2B Marketing
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In an exciting development for professionals in the business-to-business marketing sector, the B2B Marketing Exchange (B2BMX) is set to relocate

Salesforce Positioned for Long-Term Growth with AI and Cloud Investments
  • Customer Data Management
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Salesforce Positioned for Long-Term Growth with AI and Cloud Investments

Salesforce Inc (CRM) is emerging as one of the best stocks to buy for long-term growth, thanks to its strategic

How Can Businesses Enhance Customer Retention and Loyalty?
  • Customer Experience (CX)
April 5, 2024
How Can Businesses Enhance Customer Retention and Loyalty?

Sustaining a successful business relies heavily on nurturing loyal customer relationships. Companies benefit from such loyalty through consistent revenue and

  • Customer Experience (CX)
March 27, 2025
How Is Agentic AI Revolutionizing Customer Experience Across Industries?
  • Digital Marketing
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How Does BTS Group AB Excel in Sales Training with AI?
  • Customer Data Management
November 1, 2024
How is AI Transforming Customer Relationship Management?
  • Content Marketing Technology
November 18, 2024
How Can SEO Strategies Boost Your Website’s Organic Traffic?