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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

How Can Technology Drive Exceptional Customer Experience?
  • Customer Experience (CX)
February 25, 2025
How Can Technology Drive Exceptional Customer Experience?

In its deliberate approach to addressing the complexities of cryptocurrencies, the SEC opted for another delay in its verdict on

How AI Is Transforming Customer Experience with Personalization
  • Customer Experience (CX)
February 25, 2025
How AI Is Transforming Customer Experience with Personalization

Artificial Intelligence (AI) is rapidly changing various aspects of customer experience (CX), placing personalization at the forefront. Traditional customer service

Crafting Engaging Email Content: A Comprehensive Guide to Success
  • Content Marketing Technology
February 25, 2025
Crafting Engaging Email Content: A Comprehensive Guide to Success

Creating email content that captivates your audience is an essential skill for any marketer. With the digital landscape continuously evolving,

Choosing Between HubSpot and Salesforce: Best CRM for 2025
  • Customer Data Management
February 25, 2025
Choosing Between HubSpot and Salesforce: Best CRM for 2025

In the evolving landscape of Customer Relationship Management (CRM) platforms, HubSpot and Salesforce continue to dominate the market. With businesses

How Does AI-Driven Marketing Automation Transform Customer Engagement?
  • Customer Experience (CX)
February 25, 2025
How Does AI-Driven Marketing Automation Transform Customer Engagement?

AI-driven marketing automation is revolutionizing how businesses engage with their customers. With the integration of advanced AI agents into marketing

Mastering Customer Targeting: Strategies, Tools, and Real-Life Success
  • B2B Marketing
February 25, 2025
Mastering Customer Targeting: Strategies, Tools, and Real-Life Success

In the ever-evolving world of marketing, one of the most crucial elements to drive growth and increase sales is mastering

Typeform Introduces AI-Powered Features in Winter ’25 Release
  • Customer Data Management
February 25, 2025
Typeform Introduces AI-Powered Features in Winter ’25 Release

Typeform, renowned for its intuitive form builder and innovative approach to conversational data collection, has made a dramatic leap forward

7 Laws for Modern Content Marketing Success in the Digital Age
  • Content Marketing Technology
February 25, 2025
7 Laws for Modern Content Marketing Success in the Digital Age

Content marketing has rapidly evolved over the years, driven by technological advancements and shifting consumer behaviors. In the digital age,

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

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MarTech

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  • Marketing Automation / Email Marketing
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Cultivating Customer Loyalty: The Blueprint for Long-term Business Success
  • Customer Experience (CX)
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Cultivating Customer Loyalty: The Blueprint for Long-term Business Success

Customer loyalty is a key factor in the success and growth of any business. A loyal customer base can help

Agentic Artificial Intelligence – Review
  • Customer Experience (CX)
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Agentic Artificial Intelligence – Review

As businesses scramble to meet demand for personalized customer experiences, Agentic Artificial Intelligence (AI) has emerged as a groundbreaking force

Gamification: A Fun and Social Approach to Boosting Engagement in Marketing Campaigns
  • Digital Marketing
March 14, 2023
Gamification: A Fun and Social Approach to Boosting Engagement in Marketing Campaigns

When it comes to marketing, engagement plays a critical role. Even if you create the best advertisements in the world,

  • Digital Marketing
August 16, 2023
Strategic Alliance: Satellite and Green Spoon Sales Set to Transform the CPG Sales Landscape
  • Digital Marketing
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Unlocking the Potential of AI/ML in B2B Marketing: Personalization, Predictive Lead Scoring, and Sales Alignment for Maximum ROI
  • Digital Marketing
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RevOps Revolution: Mastering Revenue Operations for Sustainable Growth in 2024
  • Content Marketing Technology
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Surfer AI: Revolutionizing Content Creation with Optimized AI Writing