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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Braze’s 2025 Report Reveals Key Trends in Customer Engagement Strategies
  • Customer Data Management
February 26, 2025
Braze’s 2025 Report Reveals Key Trends in Customer Engagement Strategies

In an era where consumer touchpoints continue to proliferate and expectations for personalized experiences rise, Braze has released its fifth

AI Chatbots and SEO: Emerging Trends and Future Implications
  • Content Marketing Technology
February 26, 2025
AI Chatbots and SEO: Emerging Trends and Future Implications

Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. Among the most significant advancements are AI

Reviving Employee Pride to Enhance Customer Satisfaction Globally
  • Customer Experience (CX)
February 26, 2025
Reviving Employee Pride to Enhance Customer Satisfaction Globally

A worrying scenario is emerging in organizations worldwide where employee pride in their products or services is diminishing, directly impacting

Nooks and LeadIQ Partner to Enhance Mobile Data for Sales Teams
  • Digital Marketing
February 26, 2025
Nooks and LeadIQ Partner to Enhance Mobile Data for Sales Teams

In today’s competitive sales landscape, having accurate and up-to-date contact information can be the key difference between closing a deal

Mastering Marketing with GPT and AI: Transforming Content and Interaction
  • Content Marketing Technology
February 26, 2025
Mastering Marketing with GPT and AI: Transforming Content and Interaction

In today’s fast-paced digital world, businesses striving to remain competitive must embrace innovative technologies to enhance their marketing strategies. Generative

Understanding and Leveraging Customer Emotions to Boost Sales Strategy
  • Customer Experience (CX)
February 26, 2025
Understanding and Leveraging Customer Emotions to Boost Sales Strategy

Customer emotions play a pivotal role in today’s buying decisions. Choices are often made based on how customers feel about

Transitioning from Customer Satisfaction to Customer Delight Strategies
  • Customer Experience (CX)
February 26, 2025
Transitioning from Customer Satisfaction to Customer Delight Strategies

In today’s competitive market, businesses need to elevate their customer service standards from merely achieving customer satisfaction to fostering customer

Navigating the Impact of Negative Reviews on Business Reputation
  • Customer Experience (CX)
February 26, 2025
Navigating the Impact of Negative Reviews on Business Reputation

In today’s digital age, online reviews wield immense power in shaping consumer perceptions and business reputations. A glowing review can

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

Check out more content or features in the following different areas

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The Power of Customization and Effective CRM Management in Achieving Sales Success
  • Customer Data Management
November 21, 2023
The Power of Customization and Effective CRM Management in Achieving Sales Success

Customization has become an essential aspect of customer relationship management (CRM) as clients increasingly expect personalized experiences in the digital

Unlocking Success in B2B Email Marketing: Insights from Industry Experts
  • Marketing Automation / Email Marketing
July 26, 2023
Unlocking Success in B2B Email Marketing: Insights from Industry Experts

In today’s digital landscape, email marketing has emerged as a powerful tool for businesses to engage with their customers. However,

How Can Businesses Master Effortlessness in Customer Experience?
  • Customer Experience (CX)
October 28, 2024
How Can Businesses Master Effortlessness in Customer Experience?

In today’s fast-paced digital world, customer expectations for seamless and speedy interactions have reached unprecedented heights. From booking rides and

  • Content Marketing Technology
March 17, 2025
How to Create Engaging Long-Form YouTube Videos in 2025?
  • Marketing Automation / Email Marketing
December 2, 2024
Is Personalized Email Marketing Still Effective for Brands Today?
  • Content Marketing Technology
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Mastering Copywriting: Expert Tips to Elevate Your Marketing Skills
  • Customer Experience (CX)
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How Does Dovetail’s AI Platform Transform Customer Feedback?