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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

How Is Dr. Martens Enhancing Customer Engagement with AI?
  • Customer Data Management
March 10, 2025
How Is Dr. Martens Enhancing Customer Engagement with AI?

Dr. Martens, the iconic British footwear brand, has taken a significant step towards redefining customer engagement and enhancing its global

How Does Strategic ABM Ensure Higher ROI for B2B Companies?
  • B2B Marketing
March 10, 2025
How Does Strategic ABM Ensure Higher ROI for B2B Companies?

With the dramatic changes in the marketing landscape over the past two decades, account-based marketing (ABM) has evolved into an

Integrating CRM and CMS to Boost Ecommerce Store Efficiency
  • Customer Data Management
March 10, 2025
Integrating CRM and CMS to Boost Ecommerce Store Efficiency

In today’s fast-paced ecommerce environment, businesses are constantly seeking ways to enhance efficiency and improve customer experiences. By leveraging the

Revolutionizing SME Marketing with AR, CRM Systems, and No-Code Solutions
  • Customer Data Management
March 10, 2025
Revolutionizing SME Marketing with AR, CRM Systems, and No-Code Solutions

For small and medium-sized enterprises (SMEs), the marketing landscape has traditionally been dominated by large organizations with extensive resources, leaving

Tech Investments to Boost Customer Experience in 2025: A Strategic Guide
  • Customer Experience (CX)
March 10, 2025
Tech Investments to Boost Customer Experience in 2025: A Strategic Guide

In today’s fiercely competitive business landscape, the significance of enhancing customer experience (CX) cannot be overstated. With the rapid acceleration

Are Messaging Apps the Future of Brand-Customer Interaction?
  • Customer Experience (CX)
March 10, 2025
Are Messaging Apps the Future of Brand-Customer Interaction?

In the fast-paced world of digital communication, businesses are constantly seeking new methods to engage with their customers and streamline

Can Influencers Help Brands Rebuild Trust Among Distrusting Consumers?
  • Customer Experience (CX)
March 10, 2025
Can Influencers Help Brands Rebuild Trust Among Distrusting Consumers?

In today’s rapidly evolving digital landscape, maintaining trust is becoming increasingly critical for brands in their quest to build loyal

Enhancing CX Through Digital Transformation: A Human-First Approach
  • Customer Experience (CX)
March 10, 2025
Enhancing CX Through Digital Transformation: A Human-First Approach

In the digital age, businesses must evolve the way they interact with their customers to stay competitive. Customers today expect

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Content Marketing Technology
February 10, 2026
Content Marketing Shifts From Volume to Value

We’re joined by Aisha Amaira, a MarTech expert whose work lives at the intersection of marketing technology and customer data. With a deep background in CRM and customer data platforms, she has a unique perspective on how brands can cut

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MarTech

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  • Marketing Automation / Email Marketing
Revolutionizing Marketing Agencies: Exploring the Power of Automation for Increased Efficiency and Reduced Errors
June 29, 2023
Revolutionizing Marketing Agencies: Exploring the Power of Automation for Increased Efficiency and Reduced Errors
  • Customer Data Management
SugarCRM Named to Constellation ShortList for Midmarket CRM
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SugarCRM Named to Constellation ShortList for Midmarket CRM
  • B2B Marketing
Is Your Brand Visible to AI in B2B Marketing?
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  • Content Marketing Technology
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What Distinguishes High-Performing Content Teams?
  • Customer Data Management
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  • Customer Experience (CX)
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What Will Consumers Demand from Market Research in 2025?
  • Customer Experience (CX)
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Unlocking Growth and Efficiency: The Power of Marketing and Sales Automation in Business
  • Marketing Automation / Email Marketing
September 15, 2023
Unlocking Growth and Efficiency: The Power of Marketing and Sales Automation in Business

In today’s rapidly evolving business landscape, marketing and sales automation have emerged as game-changing tools for businesses of all sizes.

Mastering Demand Generation: The Impact and Implementation of AI in your Marketing Strategy
  • Digital Marketing
December 22, 2023
Mastering Demand Generation: The Impact and Implementation of AI in your Marketing Strategy

In today’s digital age, artificial intelligence (AI) has revolutionized the way businesses understand consumer behavior and market trends. By analyzing

Bridging the Gap Between Data and MarTech for Business Success
  • Customer Data Management
November 7, 2024
Bridging the Gap Between Data and MarTech for Business Success

In today’s digital age, businesses generate massive volumes of data from various sources such as social media, CRM systems, and

  • Content Marketing Technology
November 15, 2024
How Can Small Businesses Benefit from Marketing Videos?
  • Digital Marketing
August 30, 2024
How Does SugarCRM Lead Industrial Manufacturing CRM Solutions?
  • Content Marketing Technology
August 18, 2023
Unlocking the Power of Value in Marketing: Communicating Meaningful Content
  • Content Marketing Technology
September 11, 2024
Maximizing Revenue: Using Data to Drive Engaging Content Creation