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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Is AI-Powered URL-to-Video Tech Shaping Digital Marketing in 2025?
  • Content Marketing Technology
March 11, 2025
Is AI-Powered URL-to-Video Tech Shaping Digital Marketing in 2025?

Video content undeniably dominates the digital marketing landscape, with data revealing that over 80% of online traffic is attributed to

Are You Keeping Up with the Top YouTube Trends in Marketing?
  • Content Marketing Technology
March 11, 2025
Are You Keeping Up with the Top YouTube Trends in Marketing?

YouTube continues to shape the digital marketing landscape, and keeping up with its latest trends is crucial for marketers. As

Balancing AI and Human Touch in the Future of Job Interviews
  • Customer Experience (CX)
March 11, 2025
Balancing AI and Human Touch in the Future of Job Interviews

Artificial intelligence (AI) is increasingly becoming a key component in the recruitment process, offering unparalleled efficiency and precision. However, it

Building a Successful Customer Advisory Board: Key Numbers to Know
  • Customer Experience (CX)
March 11, 2025
Building a Successful Customer Advisory Board: Key Numbers to Know

Establishing and running a successful Customer Advisory Board (CAB) program is pivotal for organizations looking to harness direct insights from

Can Personal Experiences Transform Business Customer Service Practices?
  • Customer Experience (CX)
March 11, 2025
Can Personal Experiences Transform Business Customer Service Practices?

Personal experiences often provide insightful perspectives that can transform and enhance business customer service practices. This article explores how real-life

Optimizing Marketing Strategies for Short Attention Spans in Digital Age
  • Content Marketing Technology
March 11, 2025
Optimizing Marketing Strategies for Short Attention Spans in Digital Age

Recent studies indicate that attention spans, especially among younger audiences, are dwindling due to the overwhelming influx of information in

Integrating AI and Human Touch to Forge Lasting Customer Relationships
  • Content Marketing Technology
March 11, 2025
Integrating AI and Human Touch to Forge Lasting Customer Relationships

Combining technology and human interaction is key to creating genuine, lasting customer relationships. While AI helps identify and target ideal

Balancing Shareholders, Employees, and Customers for Business Success
  • Customer Experience (CX)
March 11, 2025
Balancing Shareholders, Employees, and Customers for Business Success

The principle that those with the most valuable assets dictate the rules has long held sway in business, leading many

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

  • Content Marketing Technology
February 10, 2026
Content Marketing Shifts From Volume to Value

We’re joined by Aisha Amaira, a MarTech expert whose work lives at the intersection of marketing technology and customer data. With a deep background in CRM and customer data platforms, she has a unique perspective on how brands can cut

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MarTech

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  • Content Marketing Technology
Harnessing First-Party Data for SEO: Surveys, Interviews, and Focus Groups
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Harnessing First-Party Data for SEO: Surveys, Interviews, and Focus Groups
  • Customer Data Management
Review of PandaDoc CPQ for Pipedrive
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Review of PandaDoc CPQ for Pipedrive
  • B2B Marketing
B2B Growth Stalled by 52% Problem: Study Reveals Crisis
August 1, 2025
B2B Growth Stalled by 52% Problem: Study Reveals Crisis
  • Marketing Automation / Email Marketing
May 22, 2023
Creating Email Connections: Personalization Strategies for Customer Engagement and Success
  • Customer Experience (CX)
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Mastering the Art of Personalization in Business: Reskilling & Upskilling Teams for Enhanced Customer Relationships
  • Customer Experience (CX)
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  • Content Marketing Technology
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Mastering the Art of Keyword Usage: A Comprehensive Guide to SEO Success
Is Your Brand Visible to AI in B2B Marketing?
  • B2B Marketing
May 29, 2025
Is Your Brand Visible to AI in B2B Marketing?

In today’s rapidly evolving digital marketplace, artificial intelligence (AI) is no longer a mere buzzword but a central force shaping

Can Weave’s New Email Tool Revolutionize Healthcare Marketing?
  • Marketing Automation / Email Marketing
October 29, 2024
Can Weave’s New Email Tool Revolutionize Healthcare Marketing?

Weave, a leading customer experience and payments software platform tailored for small and medium-sized healthcare practices, has unveiled a significantly

Enhancing Customer Experience: Leveraging Insights and Data
  • Customer Experience (CX)
November 1, 2023
Enhancing Customer Experience: Leveraging Insights and Data

In today’s competitive business landscape, understanding your customers is crucial for making informed decisions and delivering exceptional experiences. In this

  • Customer Data Management
June 19, 2023
Empowering Businesses with Comprehensive MarTech Solutions: Drive Growth, Customer Engagement, and Seamless Omnichannel Experiences
  • Digital Marketing
February 13, 2024
Bridging the Sales Generation Gap: Uniting Tech and Touch in Customer Relations
  • Customer Experience (CX)
November 10, 2025
How Can Predictive CX Prevent Customer Frustration with AI?
  • Content Marketing Technology
April 24, 2025
Is Traditional SEO Enough for AI Chatbot Visibility?