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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Choosing the Right Automated Content Creation Software for Success
  • Content Marketing Technology
March 14, 2025
Choosing the Right Automated Content Creation Software for Success

Selecting the right automated content creation software demands thoughtful consideration beyond opting for the first solution that boasts AI capabilities.

How B2B Marketing Teams Are Transforming with AI Integration
  • Digital Marketing
March 13, 2025
How B2B Marketing Teams Are Transforming with AI Integration

Artificial intelligence (AI) has firmly entrenched itself at the heart of B2B marketing strategies, providing cutting-edge solutions for many challenges

Innovative Sales Strategies to Overcome Quota Challenges in Tough Economy
  • Digital Marketing
March 13, 2025
Innovative Sales Strategies to Overcome Quota Challenges in Tough Economy

In an era marked by persistent economic instability, sales teams are more frequently grappling with the daunting task of achieving

How Can IoT Boost Customer Loyalty and Transform Retail Experience?
  • Customer Experience (CX)
March 13, 2025
How Can IoT Boost Customer Loyalty and Transform Retail Experience?

The advent of the Internet of Things (IoT) offers promising pathways for the retail industry to foster deeper customer loyalty

How Is AI Transforming Customer Support Into Proactive Engagement?
  • Customer Experience (CX)
March 13, 2025
How Is AI Transforming Customer Support Into Proactive Engagement?

In an era where the digital landscape is rapidly evolving, businesses are facing immense pressure to provide seamless, efficient, and

DXPs Shine with AI and M&A, Transforming Digital Experience
  • Customer Experience (CX)
March 13, 2025
DXPs Shine with AI and M&A, Transforming Digital Experience

In the fast-evolving landscape of Digital Experience Platforms (DXPs), the transformative effects of artificial intelligence (AI) and mergers and acquisitions

Optimizing Marketing: AI and Human Insights for Customer Retention
  • Customer Experience (CX)
March 13, 2025
Optimizing Marketing: AI and Human Insights for Customer Retention

The integration of artificial intelligence (AI) into marketing strategies has revolutionized how businesses engage with their customers. By combining predictive

Top Email Automations to Drive Sales and Simplify Your Strategy
  • Marketing Automation / Email Marketing
March 13, 2025
Top Email Automations to Drive Sales and Simplify Your Strategy

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome series,

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MarTech

Popular Stories

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Content Marketing Technology
February 10, 2026
Content Marketing Shifts From Volume to Value

We’re joined by Aisha Amaira, a MarTech expert whose work lives at the intersection of marketing technology and customer data. With a deep background in CRM and customer data platforms, she has a unique perspective on how brands can cut

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

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MarTech

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  • B2B Marketing
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The Importance of Marketing Automation Technology for Businesses: Exploring the Taguchi’s Approach
  • Marketing Automation / Email Marketing
March 22, 2023
The Importance of Marketing Automation Technology for Businesses: Exploring the Taguchi’s Approach

Marketing automation technology has become an essential tool for businesses looking to improve their ROI, streamline their marketing strategies, and

Lead Generation or Brand Awareness: Where to Focus?
  • Digital Marketing
October 22, 2025
Lead Generation or Brand Awareness: Where to Focus?

What if a small business owner had to choose between landing a sale today and being remembered tomorrow? In the

Boosting Customer Loyalty and Sales Through Strategic CSM Training
  • Customer Experience (CX)
February 5, 2025
Boosting Customer Loyalty and Sales Through Strategic CSM Training

Strategic training investments for Customer Success Managers (CSMs) and their teams are crucial for enhancing customer loyalty and driving new

  • Customer Data Management
April 25, 2025
Data-Driven Loyalty: Revolutionizing Car Dealership Strategies
  • Customer Data Management
December 19, 2023
Deciphering the Role of Marketing and Leadership in Breaking Down Data Silos: A Comprehensive Guide to Effective Data Integration
  • B2B Marketing
October 4, 2023
The Evolution of Account-Based Marketing and Account-Based Experience: Adapting to Evolving Buyers
  • Digital Marketing
July 1, 2024
How Can User-Generated Content Boost Your Social Media Strategy?