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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Adobe Unveils AI-Powered Tools Enhancing Video and 3D Content Creation
  • Content Marketing Technology
March 19, 2025
Adobe Unveils AI-Powered Tools Enhancing Video and 3D Content Creation

Innovative advancements in digital content production have become essential as businesses increasingly strive to generate personalized, engaging media. Adobe has

How Can Small Law Firms Thrive with Digital Marketing Strategies?
  • Content Marketing Technology
March 19, 2025
How Can Small Law Firms Thrive with Digital Marketing Strategies?

Do you feel confident in your law firm’s ability to attract and win over new clients? In today’s competitive market,

CallMiner Launches AI-Powered Tool to Revolutionize Customer Feedback
  • Customer Experience (CX)
March 19, 2025
CallMiner Launches AI-Powered Tool to Revolutionize Customer Feedback

CallMiner recently introduced CallMiner Outreach, an advanced tool poised to revolutionize customer feedback management. This innovative solution leverages AI and

Gen Z’s Expectations Transforming Brand Customer Experience Standards
  • Customer Experience (CX)
March 19, 2025
Gen Z’s Expectations Transforming Brand Customer Experience Standards

Born between 1997 and 2012, Gen Z is beginning to significantly influence market trends, with their impact anticipated to rise

Why is the Phone Still Essential for Customer Service and Revenue in 2025?
  • Marketing Automation / Email Marketing
March 19, 2025
Why is the Phone Still Essential for Customer Service and Revenue in 2025?

In a world where digital communication channels like email, messaging apps, and social media platforms dominate our daily interactions, it’s

What Factors Drive Content Citations in AI Chatbots?
  • Content Marketing Technology
March 19, 2025
What Factors Drive Content Citations in AI Chatbots?

The role of AI chatbots in providing personalized and efficient information retrieval is steadily increasing, significantly influencing web traffic dynamics.

Braze and Shopify Partner to Enhance Personalized eCommerce Engagement
  • Digital Marketing
March 19, 2025
Braze and Shopify Partner to Enhance Personalized eCommerce Engagement

The recent announcement of the strategic partnership between Braze, a leading customer engagement platform, and Shopify promises to transform the

How Can Martech Enhance Storytelling Across the Marketing Funnel?
  • Digital Marketing
March 19, 2025
How Can Martech Enhance Storytelling Across the Marketing Funnel?

In the modern marketing landscape, combining storytelling with marketing technology (Martech) is essential for creating compelling and impactful campaigns. Storytelling

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MarTech

Popular Stories

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • Content Marketing Technology
February 10, 2026
Content Marketing Shifts From Volume to Value

We’re joined by Aisha Amaira, a MarTech expert whose work lives at the intersection of marketing technology and customer data. With a deep background in CRM and customer data platforms, she has a unique perspective on how brands can cut

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

  • Customer Data Management
February 19, 2026
AI Can Finally Deliver on Your CRM’s Promise

For decades, Customer Relationship Management (CRM) systems have been marketed with the powerful promise of revolutionizing sales and marketing, yet for most organizations, they have become little more than glorified digital filing cabinets. These platforms, intended to drive revenue and

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

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  • Customer Experience (CX)
Human-Centric AI Revolutionizes Customer Experience for Greater Loyalty
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Leveraging Generative AI for Cutting-Edge Industrial SEO Strategies
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  • B2B Marketing
Anteriad Elevates Tornabene to Chief Marketing and Product Officer
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Anteriad Elevates Tornabene to Chief Marketing and Product Officer
  • Marketing Automation / Email Marketing
January 18, 2024
Surviving the New Email Era: Consumer Preferences, Brand Trust, and Upcoming Changes in Email Protocols
  • Content Marketing Technology
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How to Adapt SEO to AI’s Zero-Click Search Evolution?
  • Content Marketing Technology
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Making SEO Personas Actionable Across Teams for Success
  • Content Marketing Technology
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Email Marketing: Tips and Strategies for Effective Campaigns
  • Marketing Automation / Email Marketing
June 22, 2023
Email Marketing: Tips and Strategies for Effective Campaigns

Email marketing is one of the oldest, yet still effective ways of reaching and engaging with customers online. With the

How Is Oracle Unity CDP Revolutionizing B2B Marketing and Sales?
  • Customer Data Management
September 17, 2024
How Is Oracle Unity CDP Revolutionizing B2B Marketing and Sales?

Oracle has introduced a series of new features within its Unity Customer Data Platform (CDP) designed to significantly bolster B2B

Unite CRM and CMS to Boost Your Ecommerce Success
  • Marketing Automation / Email Marketing
May 13, 2025
Unite CRM and CMS to Boost Your Ecommerce Success

In the rapidly evolving landscape of ecommerce, businesses must prioritize efficient customer engagement and seamless content management to remain competitive.

  • Marketing Automation / Email Marketing
August 17, 2023
Mastering Email Marketing: The Art & Science of Email Cadence
  • Customer Experience (CX)
January 30, 2025
AI Revolutionizes Personalized Customer Experience in Automotive Industry
  • Customer Experience (CX)
March 12, 2025
Balancing AI and Human Touch to Boost Customer Loyalty in Modern Times
  • Content Marketing Technology
July 1, 2024
How Can a Content Overhaul Boost Your SEO After Google Updates?