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MarTech

  • Digital Marketing
February 19, 2026
Is Your Marketing Ready for the AI Revolution?

The subtle, yet seismic, shift in digital landscapes means that a company’s most valuable customer is no longer found through intuition but is instead pinpointed by a complex algorithm working silently in the background. This transformation has moved beyond theoretical

Is Your Marketing Ready for the AI Revolution?
  • Digital Marketing
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Customer Data Management
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Customer Data Management
February 19, 2026
Is Your CRM Working for You, or Are You Working for It?
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  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
  • Marketing Automation / Email Marketing
Is Validity’s New AI the Future of Email?
February 19, 2026
Is Validity’s New AI the Future of Email?
  • Customer Data Management
AI Can Finally Deliver on Your CRM’s Promise
February 19, 2026
AI Can Finally Deliver on Your CRM’s Promise
  • Customer Data Management
Is Your CRM Working for You, or Are You Working for It?
February 19, 2026
Is Your CRM Working for You, or Are You Working for It?
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Customer Experience (CX)
Is Unified Customer Intelligence Finally Here?
February 6, 2026
Is Unified Customer Intelligence Finally Here?
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Elevating Customer Support: Boosting Product Success and Retention
  • Customer Experience (CX)
March 28, 2025
Elevating Customer Support: Boosting Product Success and Retention

In an ever-competitive market, organizations have recognized the tremendous value that customer support can provide not just in solving issues,

Chord Commerce Secures $5.5M to Boost AI-Powered Retail Data Platform
  • Customer Data Management
March 28, 2025
Chord Commerce Secures $5.5M to Boost AI-Powered Retail Data Platform

In a notable advancement for AI-powered retail solutions, Chord Commerce has successfully raised $5.5 million to enhance its Customer Data

5 Effective Video Marketing Strategies for B2B Brands on LinkedIn
  • Content Marketing Technology
March 27, 2025
5 Effective Video Marketing Strategies for B2B Brands on LinkedIn

In the ever-evolving landscape of B2B marketing, LinkedIn has cemented its place as a pivotal platform for businesses to connect,

Embracing Social Media: How Modern Marketing is Changing for Brands
  • Content Marketing Technology
March 27, 2025
Embracing Social Media: How Modern Marketing is Changing for Brands

Modern corporate marketing strategies are undergoing significant transformation. Traditional advertising techniques, such as television commercials, are being phased out in

Salesforce and Deloitte Unite to Revolutionize AI in Enterprise Marketing
  • Digital Marketing
March 27, 2025
Salesforce and Deloitte Unite to Revolutionize AI in Enterprise Marketing

The enterprise digital marketing landscape is poised for a seismic transformation. In a groundbreaking collaboration, Salesforce and Deloitte have announced

How Is Agentic AI Revolutionizing Customer Experience Across Industries?
  • Customer Experience (CX)
March 27, 2025
How Is Agentic AI Revolutionizing Customer Experience Across Industries?

The explosion of Agentic AI, a subset of autonomous artificial intelligence systems, is radically transforming how businesses interact with their

Is Your B2B GenAI Investment Ready to Deliver Long-Term ROI?
  • B2B Marketing
March 27, 2025
Is Your B2B GenAI Investment Ready to Deliver Long-Term ROI?

In recent years, many B2B organizations have embarked on ambitious AI projects, hoping to revolutionize marketing and sales with generative

How Are UAE CMOs Fusing AI and Authenticity in B2B Marketing for 2025?
  • B2B Marketing
March 27, 2025
How Are UAE CMOs Fusing AI and Authenticity in B2B Marketing for 2025?

The evolving landscape of B2B marketing in the UAE has recently been marked by rapid technological advancements and an increased

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MarTech

Popular Stories

  • B2B Marketing
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy

As B2B marketing leaders allocate unprecedented budgets toward artificial intelligence, a surprising and counterintuitive trend has emerged: their trust in AI to guide high-stakes strategic decisions is actively eroding. This growing hesitancy creates a fundamental paradox where the very technology

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

  • Marketing Automation / Email Marketing
August 29, 2024
Why Is Email Marketing ROI Declining and How Can You Fix It?

Email marketing has been a stalwart in the digital marketing toolkit, historically offering astronomical returns on investment. Figures often touted suggest that for every $1 spent, marketers could expect $40 in return. However, the landscape is changing, and many are

  • Customer Experience (CX)
December 11, 2025
How Can You Overcome the B2B Trust Deficit?

With a deep background in marketing technology, from CRM systems to customer data platforms, Aisha Amaira has built a career focused on a single, powerful ideusing innovation to understand and serve the customer. She argues that in today’s digitally saturated

  • Customer Experience (CX)
November 14, 2024
AI-Powered Platforms Revolutionizing Corporate Gifting Experience

In the realm of corporate gifting businesses are increasingly turning to AI-driven platforms to revolutionize their engagement with employees and clients through personalized experiences. This period sees a tremendous surge in demand from enterprises aiming to fortify relationships with their

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing

In their relentless pursuit of quantifiable engagement, many B2B marketing organizations have perfected the mechanics of being widely seen but are fundamentally failing at the more complex science of being truly believed. This article dissects the critical flaw in modern

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  • Customer Experience (CX)
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  • Marketing Automation / Email Marketing
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  • B2B Marketing
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  • Content Marketing Technology
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Maximizing ABM Success: Content, Intent, and Personalization
  • B2B Marketing
May 9, 2025
Maximizing ABM Success: Content, Intent, and Personalization

Account-Based Marketing (ABM) has gained significant traction within the B2B sector as a strategic approach to optimizing marketing outcomes. This

Driving Traffic to Gated Content with Smart SEO Strategies
  • Content Marketing Technology
June 11, 2024
Driving Traffic to Gated Content with Smart SEO Strategies

The emergence of gated content has presented a unique challenge for digital marketers: how to drive traffic to content that

How Can CRM Software Boost Fundraising for Nonprofits?
  • Customer Data Management
February 17, 2025
How Can CRM Software Boost Fundraising for Nonprofits?

Nonprofit organizations often encounter significant challenges when it comes to their fundraising efforts. With the ever-increasing competition for donor attention

  • Content Marketing Technology
February 2, 2026
Why AI Models Ignore Your High-Quality Content
  • Marketing Automation / Email Marketing
January 2, 2025
How Will Email Marketing Evolve by 2025 and Beyond?
  • Digital Marketing
October 11, 2024
Constant Contact Boosts SMBs with Txtify’s Mobile Lead Gen Technology
  • Customer Experience (CX)
May 22, 2024
How Is IntouchCX Leading the Charge in CXM Innovation?