MarTech

February 11, 2026

B2B Marketers Should Rethink the Super Bowl Blackout

Why B2B Goes Silent During the Big Game and Why It’s a Mistake For years, an unwritten rule has governed B2B marketing calendars: when the Super Bowl approaches, it’s time to go dark. The conventional wisdom dictates that the week

February 11, 2026

Could Your AI Assistant Be Your SEO Analyst?

February 11, 2026

How a Content Detox Can Boost Your Marketing

February 11, 2026

Trend Analysis: Jewelry CRM Integration

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Marketing Automation

February 11, 2026

Is Your Email Marketing Platform Holding You Back?

In the dynamic world of digital marketing, few have navigated the intricate landscape of marketing technology with the passion and precision of Aisha Amaira. An expert with a rich background in CRM marketing and customer data platforms, Aisha has dedicated

February 11, 2026

Why Does TikTok Understand Attention Better Than Email?

A promotional email lands in an inbox with the quiet confidence of a decades-old tradition, while a TikTok video bursts onto a screen with the desperate energy of a contestant in a global talent show; one assumes it has a

February 11, 2026

Which Email Platform Is Best for Your Business?

Selecting the ideal email marketing platform has become one of the most consequential decisions for any small business aiming to carve out a sustainable presence in an increasingly competitive digital marketplace. In a world where customer attention is the ultimate

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February 10, 2026

Is Your Content Research Ready for 2026?

The relentless hum of digital content creation has become a familiar backdrop for modern business, yet for many, the escalating

February 10, 2026

AI Is Transforming SEO Into Generative Engine Optimization

The familiar landscape of digital marketing is quietly being redrawn, not by a gradual evolution, but by a seismic technological

February 10, 2026

Content Marketing Shifts From Volume to Value

We’re joined by Aisha Amaira, a MarTech expert whose work lives at the intersection of marketing technology and customer data.

February 10, 2026

Build Customer Trust With Proactive Service

In the rapidly evolving world of MarTech, where customer data and technology intersect, Aisha Amaira has established herself as a

February 10, 2026

Agentic AI Creates Empathetic Customer Experiences

In the rapidly evolving world of MarTech, few are as deeply immersed in the intersection of technology and customer experience

February 10, 2026

Agentic AI Makes Promises Your Business Can’t Keep

An artificial intelligence agent independently rescheduling a customer’s entire vacation package due to a flight cancellation, seamlessly rebooking hotels and

February 10, 2026

AI Can’t Fix a Broken Customer Experience

The widespread corporate rush to slash human-led support teams in favor of artificial intelligence has created a startling wave of

February 10, 2026

Review of Zoho CRM

Is Zoho CRM the Right Partner for Your Established Business? For a seasoned company with decades of success, the prospect

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February 6, 2026

Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

February 6, 2026

How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

February 5, 2026

How Do You Turn Subscribers Into Customers?

An overflowing email inbox represents a significant, yet frequently untapped, reservoir of potential revenue for businesses that master the art of genuine connection over simple promotion. The journey from a name on a list to a loyal, paying customer is

February 9, 2026

How B2B Teams Use Video to Win Deals on Day One

The conventional wisdom that separates B2B video into either high-level brand awareness campaigns or granular product demonstrations is not just outdated, it is actively undermining sales pipelines. This limited perspective often forces marketing teams to choose between creating content that

November 25, 2025

Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

April 15, 2024

How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

February 6, 2026

Can Proactive Monitoring Boost Telecom Customer Experience?

In a significant strategic initiative aimed at revolutionizing customer service delivery in West Africa, a major regional telecommunications operator has embarked on a collaboration with the prominent South African systems integrator, SGT Solutions, and global testing leader, Keysight. This partnership

February 6, 2026

Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

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August 29, 2025

How Does Culture Shape AI’s Impact on Customer Experience?

July 4, 2023

The Power of Retail Apps: Enhancing Customer Experience and Driving Business Growth

May 29, 2025

Is Customer Experience Key to Building a Visionary Brand?

February 21, 2025

Buying-Group Marketing Outshines ABM in B2B Sales Effectiveness

November 13, 2024

How Will AtData’s Email Solutions on Snowflake Transform Marketing?

April 11, 2024

Empowering Sales Teams to Thrive in a Buyer-Informed Market

September 23, 2024

Is Full-Service Digital Marketing Essential for Your Business Success?

April 22, 2025

Revolutionizing Car Customer Experience with Data and AI

The automotive industry is undergoing a profound transformation, propelled by the integration of advanced data analytics, artificial intelligence (AI), and

March 26, 2024

Navigating Post-Pandemic CRM Trends for Enhanced Customer Engagement

As businesses tackle the challenges posed by the COVID-19 pandemic, the landscape of Customer Relationship Management (CRM) has faced significant

February 10, 2025

Preparing Teams for AI-Driven Customer Experience and Marketing Success

In today’s rapidly evolving business landscape, artificial intelligence (AI) is profoundly shaping customer experience (CX) and marketing strategies. As companies

February 24, 2025

Innovative Tools and Trends Shaping Digital Marketing by 2025

June 8, 2023

Why Advertising on Netflix Is a Smart Move: Analysis of CTV Ad Spending and New ‘Basic with Ads’ Plan

March 14, 2023

Maximizing Profitability: A Guide to Utilizing Google Performance Max Updates for Direct-to-Consumer Brands

January 29, 2024

Evaluating Salesforce’s Fair Value and Outlook: A Comprehensive Analysis