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MarTech

  • Digital Marketing
February 10, 2026
AI and Trust Will Define the Future of Marketing

The very fabric of digital interaction is being rewoven as brands grapple with a profound paradox: possessing unprecedented technological power to understand customers while facing an equally unprecedented demand for privacy and authenticity. This delicate equilibrium, where the predictive capabilities

AI and Trust Will Define the Future of Marketing
  • Marketing Automation / Email Marketing
February 10, 2026
Are You Earning or Burning Your Email Subscribers?
  • Content Marketing Technology
February 10, 2026
Is Your Content Research Ready for 2026?
  • Content Marketing Technology
February 10, 2026
AI Is Transforming SEO Into Generative Engine Optimization
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  • Content Marketing Technology
Is Your Agency Ready for AI and Global SEO?
February 6, 2026
Is Your Agency Ready for AI and Global SEO?
  • Content Marketing Technology
Is Your Content Valuable Enough for AI Search?
February 5, 2026
Is Your Content Valuable Enough for AI Search?
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Marketing Automation / Email Marketing
Marketers and Consumers Clash on Email Opt-In Strategy
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Marketing Automation / Email Marketing
Could Email Analytics Fund Your Next Film?
February 5, 2026
Could Email Analytics Fund Your Next Film?
  • Customer Experience (CX)
Economics Splits Customer Experience Into Two Tiers
February 6, 2026
Economics Splits Customer Experience Into Two Tiers
  • B2B Marketing
Trend Analysis: Credibility in B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing
  • Customer Experience (CX)
Bad Customer Service Is Killing Your Brand
January 21, 2026
Bad Customer Service Is Killing Your Brand
  • B2B Marketing
Marketo’s New AI Delivers on Its B2B Promise
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 10, 2026
Are You Earning or Burning Your Email Subscribers?

In the dynamic world of digital marketing, the email inbox remains a critical battleground for customer attention. Today, we sit down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology and customer data platforms. Drawing

Are You Earning or Burning Your Email Subscribers?
  • Marketing Automation / Email Marketing
Autonomous Marketing Campaigns – Review
February 10, 2026
Autonomous Marketing Campaigns – Review

The long-established boundary between human-led strategy and automated execution is dissolving, giving rise to a new era where marketing campaigns can independently learn, adapt, and optimize themselves in real time. This review explores the evolution of this technology, catalyzed by

  • Marketing Automation / Email Marketing
Why Does Your Email Need a Human in 2026?
February 9, 2026
Why Does Your Email Need a Human in 2026?

The widespread adoption of artificial intelligence in email outreach has created a digital paradox where the very tools designed to enhance communication are actively diminishing its effectiveness. What was promised as a revolution in personalization and efficiency has instead led

MarTech

All MarTech News

Autonomous Marketing Campaigns – Review
  • Marketing Automation / Email Marketing
February 10, 2026
Autonomous Marketing Campaigns – Review

The long-established boundary between human-led strategy and automated execution is dissolving, giving rise to a new era where marketing campaigns

Trend Analysis: AI-Driven Brand Perception
  • B2B Marketing
February 10, 2026
Trend Analysis: AI-Driven Brand Perception

In a marketplace where new product features are duplicated almost instantaneously, the most enduring competitive advantage is no longer what

How B2B Teams Use Video to Win Deals on Day One
  • B2B Marketing
February 9, 2026
How B2B Teams Use Video to Win Deals on Day One

The conventional wisdom that separates B2B video into either high-level brand awareness campaigns or granular product demonstrations is not just

Why Does Your Email Need a Human in 2026?
  • Marketing Automation / Email Marketing
February 9, 2026
Why Does Your Email Need a Human in 2026?

The widespread adoption of artificial intelligence in email outreach has created a digital paradox where the very tools designed to

What Is the Most Important Question in B2B Sales?
  • B2B Marketing
February 9, 2026
What Is the Most Important Question in B2B Sales?

The quarterly review meeting hums with a familiar tension as a sales leader presents a pipeline filled with promising opportunities,

How Can AI Modernize Your Customer Calls?
  • Customer Experience (CX)
February 9, 2026
How Can AI Modernize Your Customer Calls?

In a world where artificial intelligence is rapidly reshaping customer interactions, the humble phone call remains a critical touchstone for

Trend Analysis: Omnichannel Customer Experience
  • Customer Experience (CX)
February 9, 2026
Trend Analysis: Omnichannel Customer Experience

The insurance industry has poured billions into digital transformation, yet the needle on customer satisfaction has barely moved, exposing a

Is Porch Piracy Killing Your Brand Loyalty?
  • Customer Experience (CX)
February 9, 2026
Is Porch Piracy Killing Your Brand Loyalty?

The final moments of a customer’s online shopping journey, once defined by the triumphant click of a ‘buy’ button, are

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MarTech

Popular Stories

  • B2B Marketing
February 9, 2026
How B2B Teams Use Video to Win Deals on Day One

The conventional wisdom that separates B2B video into either high-level brand awareness campaigns or granular product demonstrations is not just outdated, it is actively undermining sales pipelines. This limited perspective often forces marketing teams to choose between creating content that

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • Marketing Automation / Email Marketing
February 5, 2026
How Do You Turn Subscribers Into Customers?

An overflowing email inbox represents a significant, yet frequently untapped, reservoir of potential revenue for businesses that master the art of genuine connection over simple promotion. The journey from a name on a list to a loyal, paying customer is

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

  • Customer Experience (CX)
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?

In a significant strategic initiative aimed at revolutionizing customer service delivery in West Africa, a major regional telecommunications operator has embarked on a collaboration with the prominent South African systems integrator, SGT Solutions, and global testing leader, Keysight. This partnership

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • B2B Marketing
October 17, 2023
Account-Based Display Advertising: Driving Meaningful Connections with High-Value Accounts

Account-Based Display Advertising is a strategic B2B marketing approach that involves showing personalized ads to a carefully chosen group of high-potential accounts. By focusing on specific accounts instead of a broader audience, this approach aims to increase the chances of

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  • B2B Marketing
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Unlocking Success: A Comprehensive Guide to Account-Based Marketing

In today’s competitive business landscape, account-based marketing (ABM) has emerged as a strategic approach that enables companies to focus their

Avaya Infinity: Transforming Contact Centers with Unified CX
  • Customer Experience (CX)
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Avaya Infinity: Transforming Contact Centers with Unified CX

Avaya’s recent unveiling of the Avaya Infinity™ platform marks a transformative step in the evolution of enterprise software. This innovation

Revolutionizing CX with GenAI’s Personalized Customer Journeys
  • Customer Experience (CX)
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In an age where customer expectations are skyrocketing, the introduction of Generative Artificial Intelligence (GenAI) is setting new benchmarks for

  • Marketing Automation / Email Marketing
January 16, 2025
Are Behavior-Based Emails the Key to Future Email Marketing Success?
  • Content Marketing Technology
April 2, 2025
Creative Visual Content Strategies from Award-Winning Brands
  • Customer Experience (CX)
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How Does Real-Time VoC Enhance Customer Satisfaction and Loyalty?
  • Content Marketing Technology
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Maximizing Marketing Impact: Repurposing Evergreen Content for Efficiency