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MarTech

  • B2B Marketing
February 9, 2026
How B2B Teams Use Video to Win Deals on Day One

The conventional wisdom that separates B2B video into either high-level brand awareness campaigns or granular product demonstrations is not just outdated, it is actively undermining sales pipelines. This limited perspective often forces marketing teams to choose between creating content that

How B2B Teams Use Video to Win Deals on Day One
  • Marketing Automation / Email Marketing
February 9, 2026
Why Does Your Email Need a Human in 2026?
  • Marketing Automation / Email Marketing
February 9, 2026
Are You Earning or Burning Your Email Subscribers?
  • B2B Marketing
February 9, 2026
What Is the Most Important Question in B2B Sales?
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  • Content Marketing Technology
Is Your Agency Ready for AI and Global SEO?
February 6, 2026
Is Your Agency Ready for AI and Global SEO?
  • Content Marketing Technology
Is Your Content Valuable Enough for AI Search?
February 5, 2026
Is Your Content Valuable Enough for AI Search?
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
  • Marketing Automation / Email Marketing
Marketers and Consumers Clash on Email Opt-In Strategy
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy
  • Customer Experience (CX)
Economics Splits Customer Experience Into Two Tiers
February 6, 2026
Economics Splits Customer Experience Into Two Tiers
  • Marketing Automation / Email Marketing
Could Email Analytics Fund Your Next Film?
February 5, 2026
Could Email Analytics Fund Your Next Film?
  • B2B Marketing
Trend Analysis: Credibility in B2B Marketing
February 6, 2026
Trend Analysis: Credibility in B2B Marketing
  • B2B Marketing
Marketo’s New AI Delivers on Its B2B Promise
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise
  • Customer Experience (CX)
Bad Customer Service Is Killing Your Brand
January 21, 2026
Bad Customer Service Is Killing Your Brand
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 9, 2026
Why Does Your Email Need a Human in 2026?

The widespread adoption of artificial intelligence in email outreach has created a digital paradox where the very tools designed to enhance communication are actively diminishing its effectiveness. What was promised as a revolution in personalization and efficiency has instead led

Why Does Your Email Need a Human in 2026?
  • Marketing Automation / Email Marketing
Are You Earning or Burning Your Email Subscribers?
February 9, 2026
Are You Earning or Burning Your Email Subscribers?

In the dynamic world of digital marketing, the email inbox remains a critical battleground for customer attention. Today, we sit down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology and customer data platforms. Drawing

  • Marketing Automation / Email Marketing
Marketers and Consumers Clash on Email Opt-In Strategy
February 6, 2026
Marketers and Consumers Clash on Email Opt-In Strategy

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

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How Are AI Agents Rivaling Google in Digital Search?
  • Customer Data Management
August 20, 2025
How Are AI Agents Rivaling Google in Digital Search?

Introduction Imagine a digital landscape where a single AI system generates traffic equivalent to a third of all organic search

How Is AI Transforming Customer Service in South Africa?
  • Customer Experience (CX)
August 20, 2025
How Is AI Transforming Customer Service in South Africa?

Setting the Stage: Why AI Matters in South Africa’s Customer Experience Landscape Imagine a bustling call center in Johannesburg struggling

AI-Driven Content Research – Review
  • Content Marketing Technology
August 20, 2025
AI-Driven Content Research – Review

Imagine a digital marketing landscape where every piece of content is perfectly tailored to its audience, predicting trends before they

Are Consumers Willing to Pay for Premium Customer Experience?
  • Customer Experience (CX)
August 20, 2025
Are Consumers Willing to Pay for Premium Customer Experience?

Introduction Imagine walking into a budget airline terminal, where every perk, from a preferred seat to priority boarding, comes with

Email Marketing Trends – Review
  • Marketing Automation / Email Marketing
August 19, 2025
Email Marketing Trends – Review

Setting the Stage for Email Marketing in 2025 Imagine a digital landscape where businesses, despite the dominance of social media

How Is Intentsify Revolutionizing ABM with Precision Data?
  • B2B Marketing
August 19, 2025
How Is Intentsify Revolutionizing ABM with Precision Data?

In the fast-evolving world of B2B marketing, where precision and personalization are no longer optional but essential for success, a

Congress’s Bill to Transform Call Center AI Strategies
  • Customer Experience (CX)
August 19, 2025
Congress’s Bill to Transform Call Center AI Strategies

Overview of the Contact Center Industry and AI Integration The contact center industry stands as a cornerstone of customer service,

Why Is Brand Building the Future of Digital Marketing?
  • Digital Marketing
August 19, 2025
Why Is Brand Building the Future of Digital Marketing?

In an era where digital marketing evolves at breakneck speed, a staggering reality emerges: nearly 80% of marketers now believe

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MarTech

Popular Stories

  • Customer Experience (CX)
February 6, 2026
How Can AI Convert Holiday Shoppers to Loyal Customers?

The digital confetti from record-breaking holiday sales has barely settled, yet for many brands, the true challenge is just beginning: transforming the massive influx of seasonal deal-seekers into a dedicated, year-round customer base. While aggressive promotions effectively capture initial attention,

  • B2B Marketing
April 15, 2024
How Crucial is an Ideal Customer Profile in Marketing?

Creating an Ideal Customer Profile (ICP) is a crucial success factor in marketing. This strategic tool defines the core characteristics, behavior patterns, and needs of the most promising customers. An ICP’s purpose is to identify individuals who are not just

  • Marketing Automation / Email Marketing
February 5, 2026
How Do You Turn Subscribers Into Customers?

An overflowing email inbox represents a significant, yet frequently untapped, reservoir of potential revenue for businesses that master the art of genuine connection over simple promotion. The journey from a name on a list to a loyal, paying customer is

  • Customer Experience (CX)
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?

In a significant strategic initiative aimed at revolutionizing customer service delivery in West Africa, a major regional telecommunications operator has embarked on a collaboration with the prominent South African systems integrator, SGT Solutions, and global testing leader, Keysight. This partnership

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • Content Marketing Technology
February 6, 2026
Review of Ahrefs AI SEO Tools

The rapid evolution of artificial intelligence has presented SEO professionals with a powerful yet frustrating paradox: generative speed often comes at the cost of data-driven accuracy. Marketers find themselves caught between the creative but sometimes unreliable output of standalone AI

  • B2B Marketing
October 17, 2023
Account-Based Display Advertising: Driving Meaningful Connections with High-Value Accounts

Account-Based Display Advertising is a strategic B2B marketing approach that involves showing personalized ads to a carefully chosen group of high-potential accounts. By focusing on specific accounts instead of a broader audience, this approach aims to increase the chances of

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Legacy CRM vs. No-Code Platforms: A Comparative Analysis
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  • B2B Marketing
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  • Marketing Automation / Email Marketing
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  • B2B Marketing
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Unlocking Success with Account-Based Marketing: Strategies, Benefits, and Growth Opportunities
  • Customer Experience (CX)
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  • Digital Marketing
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Mastering the Mind of the Consumer: An In-depth Guide to the Psychology of Sales
Are No-Reply Emails Hurting Your Business More Than Helping?
  • Marketing Automation / Email Marketing
February 3, 2025
Are No-Reply Emails Hurting Your Business More Than Helping?

In today’s digital age, businesses are constantly seeking ways to streamline communication and enhance customer engagement. However, the use of

Mastering Connected TV Advertising: A Comprehensive Guide for Success
  • Digital Marketing
July 20, 2023
Mastering Connected TV Advertising: A Comprehensive Guide for Success

The advertising landscape has witnessed a monumental shift with the rise of Connected TV (CTV). As audiences increasingly embrace streaming

Tubular Viewpoint Revolutionizes Social Video Analytics for Brands
  • Content Marketing Technology
July 14, 2025
Tubular Viewpoint Revolutionizes Social Video Analytics for Brands

Marketing in the digital age is fraught with challenges, especially when it comes to mastering the multitude of social video

  • Marketing Automation / Email Marketing
August 30, 2023
Revitalizing Your Email Marketing: The Invaluable Role of an Email Preference Center
  • Customer Experience (CX)
February 13, 2025
Building Brand Loyalty: Customer Engagement Models in E-commerce
  • Customer Data Management
June 6, 2024
Databricks Acquires Tabular to Unify Lakehouse Data Formats
  • Customer Experience (CX)
November 4, 2025
AI-Driven Feedback Management – Review