mParticle’s Mastery: Achieving AWS Advertising and Marketing Technology Competency in Audience and Data Management

mParticle, the AI-powered Customer Data Platform, announced today that it has successfully achieved the prestigious Amazon Web Services (AWS) Advertising and Marketing Technology Competency. This recognition highlights mParticle’s expertise in delivering innovative software solutions that empower advertisers and marketers to revolutionize their workflows. By leveraging the power of the cloud, mParticle is meeting the increasing demand for partners who can provide purpose-built services and solutions tailored to the specific needs of the advertising and marketing industry.

Recognition of Expertise

mParticle’s software solutions pack a punch, giving advertisers and marketers the tools they need to optimize their campaigns. The company’s dedication to reinventing workloads and embracing digital transformation aligns perfectly with the evolving landscape of the industry. With a growing reliance on cloud-based solutions, businesses now require partners who can expertly navigate this shift while still delivering impactful results.

Leading Enterprise Partners

Major industry players such as NBCUniversal, JetBlue, and Venmo have recognized the immense value that mParticle brings to the table. These leading enterprise brands have chosen mParticle to simplify their customer data infrastructure, ensuring maximum data value and driving growth at scale. By partnering with mParticle, they gain access to a powerful platform that streamlines their data management processes, enabling them to make smarter decisions and achieve remarkable business results.

Differentiation in the AWS Partner Network

mParticle’s achievement of the AWS Advertising and Marketing Technology Competency sets it apart within the AWS Partner Network (APN). This esteemed recognition not only demonstrates mParticle’s technical proficiency but also showcases their proven track record of success in running cloud solutions on Amazon Web Services. With a focus on the advertising and marketing industry, mParticle stands out as a trusted partner capable of providing tailored cloud solutions to meet the unique challenges faced by industry professionals.

Validated Credentials

To attain the AWS Advertising and Marketing Technology Competency, mParticle underwent rigorous technical validation by AWS solution architects. This validation process ensured that mParticle’s solutions met the highest standards of quality, reliability, and security. Furthermore, mParticle provided numerous verified customer references, affirming its ability to deliver exceptional performance, customer satisfaction, and overall success.

Statement from mParticle’s VP of Partnerships

Jake Dell’Aquila, the VP of Partnerships at mParticle, expressed pride in achieving the AWS Advertising and Marketing Technology Competency. He emphasized the company’s commitment to helping customers seamlessly orchestrate data flows and real-time targeting across various channels and partners. By leveraging the agility, breadth of services, and pace of innovation provided by AWS, mParticle aims to deliver transformative solutions that drive meaningful results for their clients.

AWS as an Enabler

As a leading cloud service provider, AWS enables scalable, flexible, and cost-effective solutions for startups to global enterprises. By harnessing the power of AWS, mParticle can offer its customers unmatched scalability, ensuring its solutions can adapt to changing business needs. Additionally, the flexibility and cost-effectiveness of AWS allow mParticle to bring cutting-edge technologies and capabilities to organizations of all sizes, democratizing access to advanced marketing and advertising tools.

The AWS Competency Program

The AWS Competency Program plays a crucial role in helping customers identify validated AWS Partner solutions and services tailored to specific industry use cases. By achieving the AWS Advertising and Marketing Technology Competency, mParticle joins a select group of trusted partners recognized for their expertise, technical proficiency, and proven success in delivering top-tier cloud solutions for the advertising and marketing industry.

mParticle’s achievement of the AWS Advertising and Marketing Technology Competency solidifies its position as a leading player in the industry. With their software solutions, mParticle empowers advertisers and marketers to reinvent their workloads, leveraging the benefits of the cloud to achieve digital transformation. Their partnerships with major enterprise brands exemplify their ability to simplify customer data infrastructure, extract maximum value from data, and drive accelerated growth at scale. Through this accomplishment, mParticle stands out as a trusted partner within the AWS ecosystem, showcasing their technical proficiency and commitment to customer success in the advertising and marketing industry.

Explore more

Why Corporate Wellness Programs Fail to Fix Workplace Stress

The modern professional often finds that for every dollar spent on a meditation app by their employer, nearly one hundred and fifty dollars are drained from the global economy due to systemic burnout and disengagement. This economic disparity highlights a growing tension between the wellness industry, which has grown into a juggernaut worth sixty billion dollars, and the eight point

How to Fix the Workplace Communication and Feedback Crisis

The silent erosion of professional morale often begins not with a grand failure of strategy but with the subtle, persistent friction caused by poorly articulated managerial guidance. This disconnect between managerial intent and employee performance represents a significant hurdle for modern organizations, as traditional critique methods frequently lead to burnout rather than improvement. Addressing the central challenge of workplace communication

How Can You Close the Feedback Gap to Retain Top Talent?

When elite professionals choose to resign, the departure frequently stems from a prolonged absence of meaningful dialogue regarding their trajectory within the organization and the specific expectations surrounding their professional contributions. This silence creates a vacuum where uncertainty flourishes, eventually pushing high achievers toward the exit. Research indicates that nearly half of all employees who voluntarily leave their roles cite

Can AI Infrastructure Redefine Wealth Management?

The once-revolutionary promise of digital wealth management has hit a ceiling where simply layering more software atop crumbling legacy systems no longer yields a competitive edge for modern firms. This realization has sparked a fundamental shift in how the industry approaches technology. Instead of pursuing cosmetic updates, firms are now looking at the very bones of their operations to find

Family Office Models Reshape Korean Wealth Management

The skyline of Seoul no longer just represents industrial might but also signals a historic accumulation of private capital that is forcing the nation’s most prestigious financial institutions to rewrite their playbooks entirely. The traditional private banking model, once centered on the 1-billion-won investor, is undergoing a radical metamorphosis. As of 2026, a burgeoning class of ultra-wealthy households has redefined