mParticle’s Mastery: Achieving AWS Advertising and Marketing Technology Competency in Audience and Data Management

mParticle, the AI-powered Customer Data Platform, announced today that it has successfully achieved the prestigious Amazon Web Services (AWS) Advertising and Marketing Technology Competency. This recognition highlights mParticle’s expertise in delivering innovative software solutions that empower advertisers and marketers to revolutionize their workflows. By leveraging the power of the cloud, mParticle is meeting the increasing demand for partners who can provide purpose-built services and solutions tailored to the specific needs of the advertising and marketing industry.

Recognition of Expertise

mParticle’s software solutions pack a punch, giving advertisers and marketers the tools they need to optimize their campaigns. The company’s dedication to reinventing workloads and embracing digital transformation aligns perfectly with the evolving landscape of the industry. With a growing reliance on cloud-based solutions, businesses now require partners who can expertly navigate this shift while still delivering impactful results.

Leading Enterprise Partners

Major industry players such as NBCUniversal, JetBlue, and Venmo have recognized the immense value that mParticle brings to the table. These leading enterprise brands have chosen mParticle to simplify their customer data infrastructure, ensuring maximum data value and driving growth at scale. By partnering with mParticle, they gain access to a powerful platform that streamlines their data management processes, enabling them to make smarter decisions and achieve remarkable business results.

Differentiation in the AWS Partner Network

mParticle’s achievement of the AWS Advertising and Marketing Technology Competency sets it apart within the AWS Partner Network (APN). This esteemed recognition not only demonstrates mParticle’s technical proficiency but also showcases their proven track record of success in running cloud solutions on Amazon Web Services. With a focus on the advertising and marketing industry, mParticle stands out as a trusted partner capable of providing tailored cloud solutions to meet the unique challenges faced by industry professionals.

Validated Credentials

To attain the AWS Advertising and Marketing Technology Competency, mParticle underwent rigorous technical validation by AWS solution architects. This validation process ensured that mParticle’s solutions met the highest standards of quality, reliability, and security. Furthermore, mParticle provided numerous verified customer references, affirming its ability to deliver exceptional performance, customer satisfaction, and overall success.

Statement from mParticle’s VP of Partnerships

Jake Dell’Aquila, the VP of Partnerships at mParticle, expressed pride in achieving the AWS Advertising and Marketing Technology Competency. He emphasized the company’s commitment to helping customers seamlessly orchestrate data flows and real-time targeting across various channels and partners. By leveraging the agility, breadth of services, and pace of innovation provided by AWS, mParticle aims to deliver transformative solutions that drive meaningful results for their clients.

AWS as an Enabler

As a leading cloud service provider, AWS enables scalable, flexible, and cost-effective solutions for startups to global enterprises. By harnessing the power of AWS, mParticle can offer its customers unmatched scalability, ensuring its solutions can adapt to changing business needs. Additionally, the flexibility and cost-effectiveness of AWS allow mParticle to bring cutting-edge technologies and capabilities to organizations of all sizes, democratizing access to advanced marketing and advertising tools.

The AWS Competency Program

The AWS Competency Program plays a crucial role in helping customers identify validated AWS Partner solutions and services tailored to specific industry use cases. By achieving the AWS Advertising and Marketing Technology Competency, mParticle joins a select group of trusted partners recognized for their expertise, technical proficiency, and proven success in delivering top-tier cloud solutions for the advertising and marketing industry.

mParticle’s achievement of the AWS Advertising and Marketing Technology Competency solidifies its position as a leading player in the industry. With their software solutions, mParticle empowers advertisers and marketers to reinvent their workloads, leveraging the benefits of the cloud to achieve digital transformation. Their partnerships with major enterprise brands exemplify their ability to simplify customer data infrastructure, extract maximum value from data, and drive accelerated growth at scale. Through this accomplishment, mParticle stands out as a trusted partner within the AWS ecosystem, showcasing their technical proficiency and commitment to customer success in the advertising and marketing industry.

Explore more

Macy’s and Bloomingdale’s Hire for Seasonal Jobs in Miami

In-person interviews and immediate job offers were a hallmark of the initial September hiring event, with two more sessions planned for the fall. As the 2026 holiday season fast approaches, the retail landscape in South Florida is preparing for a significant surge in consumer activity, prompting major department stores to bolster their workforces. For residents of Miami and the surrounding

The Evolving Landscape of Data Center Virtualization in 2026

Hardware compatibility lists and minimum node requirements have become central factors for teams considering a move to the Nutanix Cloud Platform for their hybrid cloud strategy. This shift highlights a broader industry trend where the infrastructure layer is no longer viewed as a commodity but as a critical strategic asset that requires precise calibration. As organizations navigate the complexities of

How Is Accounting Software Driving Global Business Growth?

Accounting software now represents a vital 0.3% of the global $13,788 billion information technology market as organizations abandon manual entry for automated solutions. This fundamental shift is not merely about digitizing paper ledgers but involves the complete reimagining of financial infrastructure to support a globalized, real-time economy. As the industry moves toward a projected valuation of $37.16 billion by 2030,

Automation Anywhere Acquires Boost.ai for Agentic Automation

Automation Anywhere is leveraging Boost.ai’s 600 live AI agents to provide its thousands of global customers with a blueprint for scaling autonomous business operations. This strategic move, which involves the acquisition of the conversational voice AI firm from Nordic Capital, represents a definitive pivot toward what industry experts are now calling “agentic” automation. For years, the promise of the digital

Automation Anywhere Acquires Boost.ai to Scale AI Operations

Enterprises in the financial and insurance sectors often face strict regulatory hurdles that require specialized conversational AI solutions with HIPAA and GDPR compliance. This ongoing challenge has culminated in Automation Anywhere announcing a definitive agreement to acquire Boost.ai, a prominent leader in the enterprise-level conversational AI sector. Finalized in late 2026, this strategic transaction serves as a foundational element of