mParticle’s Mastery: Achieving AWS Advertising and Marketing Technology Competency in Audience and Data Management

mParticle, the AI-powered Customer Data Platform, announced today that it has successfully achieved the prestigious Amazon Web Services (AWS) Advertising and Marketing Technology Competency. This recognition highlights mParticle’s expertise in delivering innovative software solutions that empower advertisers and marketers to revolutionize their workflows. By leveraging the power of the cloud, mParticle is meeting the increasing demand for partners who can provide purpose-built services and solutions tailored to the specific needs of the advertising and marketing industry.

Recognition of Expertise

mParticle’s software solutions pack a punch, giving advertisers and marketers the tools they need to optimize their campaigns. The company’s dedication to reinventing workloads and embracing digital transformation aligns perfectly with the evolving landscape of the industry. With a growing reliance on cloud-based solutions, businesses now require partners who can expertly navigate this shift while still delivering impactful results.

Leading Enterprise Partners

Major industry players such as NBCUniversal, JetBlue, and Venmo have recognized the immense value that mParticle brings to the table. These leading enterprise brands have chosen mParticle to simplify their customer data infrastructure, ensuring maximum data value and driving growth at scale. By partnering with mParticle, they gain access to a powerful platform that streamlines their data management processes, enabling them to make smarter decisions and achieve remarkable business results.

Differentiation in the AWS Partner Network

mParticle’s achievement of the AWS Advertising and Marketing Technology Competency sets it apart within the AWS Partner Network (APN). This esteemed recognition not only demonstrates mParticle’s technical proficiency but also showcases their proven track record of success in running cloud solutions on Amazon Web Services. With a focus on the advertising and marketing industry, mParticle stands out as a trusted partner capable of providing tailored cloud solutions to meet the unique challenges faced by industry professionals.

Validated Credentials

To attain the AWS Advertising and Marketing Technology Competency, mParticle underwent rigorous technical validation by AWS solution architects. This validation process ensured that mParticle’s solutions met the highest standards of quality, reliability, and security. Furthermore, mParticle provided numerous verified customer references, affirming its ability to deliver exceptional performance, customer satisfaction, and overall success.

Statement from mParticle’s VP of Partnerships

Jake Dell’Aquila, the VP of Partnerships at mParticle, expressed pride in achieving the AWS Advertising and Marketing Technology Competency. He emphasized the company’s commitment to helping customers seamlessly orchestrate data flows and real-time targeting across various channels and partners. By leveraging the agility, breadth of services, and pace of innovation provided by AWS, mParticle aims to deliver transformative solutions that drive meaningful results for their clients.

AWS as an Enabler

As a leading cloud service provider, AWS enables scalable, flexible, and cost-effective solutions for startups to global enterprises. By harnessing the power of AWS, mParticle can offer its customers unmatched scalability, ensuring its solutions can adapt to changing business needs. Additionally, the flexibility and cost-effectiveness of AWS allow mParticle to bring cutting-edge technologies and capabilities to organizations of all sizes, democratizing access to advanced marketing and advertising tools.

The AWS Competency Program

The AWS Competency Program plays a crucial role in helping customers identify validated AWS Partner solutions and services tailored to specific industry use cases. By achieving the AWS Advertising and Marketing Technology Competency, mParticle joins a select group of trusted partners recognized for their expertise, technical proficiency, and proven success in delivering top-tier cloud solutions for the advertising and marketing industry.

mParticle’s achievement of the AWS Advertising and Marketing Technology Competency solidifies its position as a leading player in the industry. With their software solutions, mParticle empowers advertisers and marketers to reinvent their workloads, leveraging the benefits of the cloud to achieve digital transformation. Their partnerships with major enterprise brands exemplify their ability to simplify customer data infrastructure, extract maximum value from data, and drive accelerated growth at scale. Through this accomplishment, mParticle stands out as a trusted partner within the AWS ecosystem, showcasing their technical proficiency and commitment to customer success in the advertising and marketing industry.

Explore more

AI Drives Growth and Automation in Social Media

Artificial intelligence is no longer a futuristic concept whispered in strategy meetings but has become the foundational engine driving a new era of execution and competitive advantage in social media marketing. This technology acts as a powerful force multiplier, enabling brands, agencies, and creators to achieve unprecedented results in operational efficiency, precise audience engagement, and strategic, scalable growth. As the

Trend Analysis: Human-Centric Data Center Security

Amid the monumental construction boom transforming landscapes with new data centers to power our AI-driven world, a quiet but persistent vulnerability is proving that the biggest threats are not always digital. The unprecedented global expansion in data center construction, fueled by the relentless demands of artificial intelligence and cloud computing, is introducing a novel set of security challenges. While technology

Trend Analysis: Artificial Intelligence Hiring

India’s professional landscape is undergoing a seismic shift, moving decisively from a period of cautious post-pandemic recovery to a new era of confident, technology-driven expansion. At the heart of this transformation is artificial intelligence, which has emerged as the primary engine of job creation and economic momentum. This analysis dissects the key data behind the AI hiring boom, exploring its

Will HDI Global Transform Korea’s Insurance Market?

The South Korean property and casualty insurance market, a behemoth valued at an estimated EUR 80 billion, is now the focal point for one of the world’s leading corporate insurers, HDI Global, which has made a calculated and strategic entry into Seoul. This move marks a significant step in the firm’s Asia–Pacific expansion, but it also raises a critical question

AI’s Power Needs Remap the Data Center Landscape

The digital map of our world is being aggressively redrawn, not by cartographers, but by the colossal energy demands of artificial intelligence and high-performance computing. A profound migration is underway as data center developers, faced with insurmountable power and land constraints in traditional hubs like Northern Virginia and Silicon Valley, are forced to look beyond familiar territory. This is no