Mastering Email Marketing: Avoiding Gmail Clipping with Responsive Design and the MJML Framework

Email marketing is a crucial tool for businesses to build relationships with existing customers, connect with new prospects, and increase their brand visibility. With an estimated 3.9 billion active email users globally, it’s no surprise that email marketing has become a vital part of any digital marketing strategy. However, one of the biggest challenges for marketers is creating emails that look great, are functional, and don’t get cut off by email clients. In this article, we’ll discuss email clipping, the MJML framework, and how to use it to streamline your email marketing.

Email Clipping

Have you ever received an email with an incomplete message or missing images? This is a common problem known as email clipping. Email clipping happens when the design of your email makes it too large. This means that the email client, such as Gmail or Outlook, will show only a portion of the message or images, cutting off the rest of the content.

Gmail is known to clip emails that exceed 100kb in size on desktops. This size limit is put in place to ensure that emails don’t take too long to load, which can lead to a frustrating user experience.

MJML framework

To combat the issue of email clipping, some businesses have turned to the Mailjet Markup Language, or MJML. MJML is a responsive design framework for email composition that was created by Mailjet to make it easy for developers to create responsive email templates.

MJML is essentially a fancy term for a code that streamlines the email design process. It’s a framework that allows marketers to create responsive email templates quickly and efficiently. By using the MJML framework, businesses can ensure that their emails are automatically optimized for all devices.

Advantages of Using MJML

One of the benefits of using the MJML framework is that it allows for automatically responsive emails. This means that no matter what device or email client a user is using, the email will adjust to fit the screen perfectly. This ensures that users have the best possible experience when viewing the email, which can increase engagement and ultimately drive more conversions.

Another advantage of using MJML is that there’s no need for last-minute tweaks or deciphering of code. MJML simplifies the email design process, meaning marketers can spend less time creating emails and more time focusing on other aspects of their marketing strategy.

Sendlane’s email builder

If you’re looking for an email marketing platform that uses the MJML framework, Sendlane may be the tool for you. Sendlane’s email builder has the MJML framework pre-baked right into the platform. This means that there’s no need for businesses to switch to a new platform or hire a developer to create responsive email templates.

Sendlane’s email builder has easy drag-and-drop functionality that marketers know and love, with MJML at its core. This means that businesses can quickly create and send professional-looking emails that will work seamlessly on all devices.

Email marketing is a powerful tool for businesses, but it’s essential to make sure that emails are visually appealing, functional, and not cut short by email clients. The MJML framework is an excellent way to create responsive email templates that adapt to any device, making the user experience smooth and straightforward. By switching to a platform like Sendlane that already utilizes the MJML framework, businesses can streamline their email marketing efforts and focus on what they do best: growing their brand and driving sales. Say goodbye to clipped emails and hello to engaged subscribers with Sendlane’s user-friendly email builder.

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