Marketing Automation / Email Marketing

The email landscape is undergoing a substantial transformation with major service providers like Google, Yahoo, and Apple enforcing stringent DMARC (Domain-based Message Authentication, Reporting, and Conformance) policies. Microsoft is also expected to follow this path shortly. For e-commerce retailers, where

Email marketing continues to be a highly effective tool in the digital marketing arsenal, thanks to its substantial ROI, low unsubscribe and spam rates, and adaptability. John Anderson’s article, "Is Email Marketing Still Effective?", delves into the sustained relevance and

Phonexa, a performance marketing software company, has announced a strategic partnership with SMTP, a reputable email service provider. This collaboration, unveiled at the MailCon conference in New York, aims to enhance Phonexa’s E-Delivery platform, integrating SMTP’s advanced email delivery solutions

Email remains an indispensable communication tool in today’s digital era, serving as a crucial channel for businesses to reach and engage their target audiences. While email marketing is one of the most effective strategies for promoting and advertising products and

Are you tired of sending out countless cold emails without ever getting a single response? You’re not alone. With crowded inboxes filled with promotional messages, job inquiries, and various other notifications, standing out becomes a formidable challenge. However, mastering the