Marketing Automation / Email Marketing

Email marketing has emerged as the top cost-effective marketing tactic, offering significant returns on investment. With an average return of £35.41 for every £1 spent, it is crucial for businesses to unlock the potential of their email campaigns. In this

In the realm of B2B marketing, drip campaigns emerge as a methodical and automated route to maintaining client engagement and nurturing leads. These pre-scheduled emails spring into action upon specific triggers, steadily guiding potential clients through their purchasing journey. They

Mailchimp, in collaboration with Fast Company, has introduced the Forward Awards, a new global honor that shines a spotlight on the most groundbreaking email marketing efforts. These awards seek to recognize those who have harnessed email’s potential in exceptionally creative

Email series is an invaluable tool for digital marketers looking to be successful in their campaigns. By using email series, marketers can build relationships with their customers, increase click-through rates, drive conversions, and create long-lasting relationships with subscribers. To maximize