Marketing Automation / Email Marketing

In today’s digital age, understanding how subscribers interact with email campaigns is crucial to driving engagement and achieving desired outcomes. One powerful tool that helps marketers gain valuable insights into subscriber behaviour is the email heat map. This article will

In today’s digital age, email marketing continues to reign as one of the most effective and profitable marketing strategies. With countless messages bombarding consumers daily, it’s crucial to develop a well-crafted email marketing strategy that cuts through the noise and

In today’s digital age, effective communication is crucial for businesses to thrive. Email has become the backbone of communication, enabling companies to connect with customers, generate leads, and build relationships. However, ensuring that emails reach their intended recipients and land

Litmus, a prominent figure in the email marketing industry, has officially announced Litmus Live 2024, marking the eleventh iteration of its esteemed annual conference. Aimed at a diverse range of marketing professionals including CMOs, VPs, directors, email marketers, strategists, copywriters,