Marketing Automation / Email Marketing

Email marketing remains a crucial part of digital marketing strategies for businesses, serving as an effective means to engage customers and drive conversions. Crafting successful email campaigns can have a significant impact, but deciding whether to keep this function in-house

Email marketing remains an effective tool for businesses to engage with their audience, generate leads, and drive conversions. However, all of these objectives hinge on one crucial factor: getting your emails opened. In this article, we will explore various strategies

AudiencePoint, recognized for its forward-thinking approach to email marketing, has recently introduced its latest innovation, the Audience Engagement Suite. This breakthrough bears the potential to significantly enhance email marketing efficacy by concentrating on what truly matters—meaningful metrics. Setting itself apart

Email marketing has emerged as one of the most powerful tools for businesses to engage with their audience. However, to ensure the success of your email campaigns, it is crucial to test and preview your messages before hitting the send