Marketing Automation / Email Marketing

In the era of digital marketing, email has stood out as a prominent platform, providing marketers with an affordable and effective means of communication. However, simply sending out generic emails to your real estate clients may not yield the desired

In the digital age, where consumers are inundated with countless emails every day, crafting compelling content becomes the backbone of effective email marketing automation. Marketers no longer have the luxury of sending generic, one-size-fits-all emails to their subscribers. To truly

Act-On Software is staying ahead of the game, preparing for stricter email standards from providers like Google and Yahoo, which demand higher security and content quality. Now, adopting email authentication protocols such as DMARC, DKIM, and SPF has become critical