
A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of

A groundbreaking analysis of digital communication strategies has revealed a profound and costly divergence between the methods marketers use to grow their email and SMS audiences and the fundamental preferences of the consumers they aim to attract. The “Art of





In the world of filmmaking, where a single connection can launch a career, the art of communication is paramount. But what happens after you hit “send” on that crucial email? We’re joined today by Aisha Amaira, a MarTech expert who


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Marketing automation platforms (MAPs) have revolutionized the way marketers manage and execute their campaigns. By automating various processes, these platforms not only save valuable time but also act as centralized hubs where different teams collaborate to forge cross-functional alignment. In

In today’s competitive digital landscape, the rise of online businesses has presented both opportunities and challenges. As the number of e-commerce stores continues to grow, capturing and retaining customers has become increasingly challenging. Companies must find innovative ways to stand
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Marketing automation platforms (MAPs) have revolutionized the way marketers manage and execute their campaigns. By automating various processes, these platforms not only save valuable time but also act as centralized hubs where different teams collaborate to forge cross-functional alignment. In

In today’s highly competitive digital landscape, the success of email marketing campaigns relies heavily on effectively engaging audiences. To accomplish this, experienced email marketers turn to A/B testing, also known as split testing. By conducting experiments to compare the performance

In the digital age, email marketing remains one of the most effective ways to connect with customers and promote your brand. However, simply crafting an engaging email is not enough. That email needs to reach the inbox of your intended

In today’s digital age, social media platforms have become powerful tools for businesses to directly access millions of potential customers, including dentists. By effectively leveraging social media, you can promote your email newsletter, attract more dentists to sign up, and

In a promising partnership, the leading marketing automation software provider, Act-On Software, has joined forces with Intel to develop Act-On AI Audience Insights. This groundbreaking AI-based software capability is set to revolutionize the way marketers analyze customer data and identify

In today’s competitive digital landscape, the rise of online businesses has presented both opportunities and challenges. As the number of e-commerce stores continues to grow, capturing and retaining customers has become increasingly challenging. Companies must find innovative ways to stand
Browse Different Divisions







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