Is the Future of Audio Ad Analytics Here with Horizon Next?

In an industry where comprehensive measurement has often eluded audio channels, Horizon Next’s strategic partnership with ArtsAI appears to be the catalyst for change. By integrating audio attribution into its Intersect platform, they’re tackling a historic challenge head-on. This move ushers in a time where the impact of audio advertisements on key performance indicators (KPIs) can be consistently evaluated and understood. With Horizon Next’s pioneering approach, real-time cross-channel data integration becomes a reality, opening a new chapter for marketers to harmonize their media spending across broadcast, streaming, podcasts, and satellite venues.

Revolutionary Measurement Techniques

Horizon Next and ArtsAI are redefining audio ad analytics by combining individual-level media exposure with return path data. Linking this information to Horizon’s identity-based framework marks an impressive upgrade in the way marketers understand their audiences. The partnership champions a level of detail that previously eluded audio analytics, allowing for fine-tuning of marketing strategies based on in-depth audience analysis. The improved clarity provided by this new system promises to transform audio from a traditionally opaque channel to one of transparent and actionable insight. For marketers, the result is a powerful toolset that enables better decisions and potentially higher returns on investment.

Tangible Benefits and Market Impact

Horizon Next is revolutionizing the audio advertising industry by forging a strategic bond with ArtsAI, aimed at overcoming a long-standing measurement challenge. Their integration of audio attribution into the Intersect platform promises a new era for advertisers. For the first time, the effectiveness of audio ads across different mediums—broadcast, streaming, podcasts, and satellite—can be tracked, and the data examined in real time. This enhancement in the Intersect platform enables marketers to analyze the true impact of audio ads on various performance metrics, and thus, optimize media investments with unparalleled precision. Horizon Next’s innovative steps are setting the stage for a transformative approach in media strategy, ensuring cross-channel data is no longer siloed but harmonized for maximum effect.

Explore more

How Will Digital Tech Revolutionize Life Insurance in India?

Imagine a country where life insurance, once considered a luxury for the urban elite, becomes a fundamental safeguard accessible to every citizen, from bustling metropolises to remote villages. This transformation is no longer a distant dream but a tangible reality unfolding in India, driven by the relentless march of digital technology. The life insurance sector, historically marked by low penetration

What’s Driving Leadership and Tech Shifts in Insurance?

The insurance industry stands at a critical juncture, grappling with rapid market changes, evolving customer expectations, and the relentless pace of technological advancement, which together create a dynamic and challenging environment. Across the sector, companies are making bold moves—whether through high-profile executive appointments or substantial investments in cutting-edge tools—to stay competitive in an increasingly complex landscape. Recent developments reveal a

How Are Bitcoin Payments Changing Cycling and Betting?

In a world where financial transactions are increasingly moving online, Bitcoin and other cryptocurrencies are carving out a transformative role in unexpected arenas like professional cycling and online betting, reshaping how payments are processed and user experiences are enhanced. These digital currencies are not just a trend but a powerful tool that allows for seamless transactions, secures sponsorships, and improves

Mexico City’s Cashless Transport: Lessons in Digitalization

Imagine a bustling metropolis where over 14 million people navigate a sprawling public transportation network every day, and the simple act of paying a fare could redefine their relationship with technology. In Mexico City, this scenario is becoming a reality as the city embarks on a transformative journey toward cashless payment systems for its buses, metro, and other transit modes.

How Is NTT DATA Revolutionizing Digital Payments in Asia?

In the rapidly evolving landscape of financial technology, the Asia-Pacific region stands out as a hotbed of opportunity, particularly in the realm of digital payments, where only 40-50% of transactions are currently conducted digitally, signaling immense potential for growth and innovation. As millions of consumers and businesses remain untapped by modern payment solutions, NTT DATA has emerged as a key