How Will Giant Eagle Transform Retail Ads With Rippl?

A Milestone in Consumer-Centric Advertising

Giant Eagle’s alliance with Rippl, underpinned by Bridg’s advanced, cookie-less technology, marks a transformative era in retail ad personalization. By merging with Rippl, Giant Eagle’s Leap Media is set to enhance its advertising strategy, transcending traditional scaling for a data-driven approach. Rippl contributes an expansive network, boasting over 70 million shopper profiles, arming advertisers with robust first-party data to fine-tune their marketing efforts.

The core of this partnership’s innovation lies in its use of granular SKU-level purchase insights to craft advertisements tuned into each consumer’s unique shopping habits and preferences. With the ability to execute these bespoke campaigns consistently across various retailers, while keeping track of measurable outcomes, Giant Eagle is emerging as a commanding presence in the grocery and convenience store advertising arena. This strategic move is not merely an expansion but a leap into the future of smart, scalable advertising solutions.

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How Will Giant Eagle Transform Retail Ads With Rippl?

A Milestone in Consumer-Centric Advertising

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