b2b-daily
Home | MarTech | Marketing Automation / Email Marketing

How Will Cordial’s AI Propel Realtor.com® Marketing?

Avatar photo
by Tailor Jackson
April 3, 2024
How Will Cordial’s AI Propel Realtor.com® Marketing?

Cordial has embarked on a groundbreaking partnership with Move, Inc., the engine behind Realtor.com®, setting the stage for a marketing transformation influenced by artificial intelligence and sophisticated data interpretation. By leveraging Cordial’s progressive AI technologies, Realtor.com® is expected to benefit from highly personalized communication strategies that resonate with its audience. Cordial’s AI enhancements, due on the horizon in March 2024, promise an elevated level of customer understanding, allowing for real-time adjustments to messaging and marketing tactics.

This intuitive platform will enable Realtor.com® to shape experiences and ads that feel tailor-made for individual users, swiftly adapting to their interactions and preferences. The ability to consolidate a vast array of data points into actionable insights means Realtor.com® can offer more relevant property suggestions and market insights, increasing engagement and cementing customer loyalty. Such a dynamic approach to personalization stands to transform the real estate browsing experience, making it more interactive, responsive, and ultimately, effective.

Financial Implications and Elevated Customer Experience

The partnership with Cordial marks a savvy fiscal move for Realtor.com®, especially with Cordial’s clients seeing a 369% ROI as reported by Forrester. This collaboration means not only technological innovation for Move, Inc., but also significant financial promise. Utilizing Cordial’s AI prowess is expected to refine Realtor.com®’s marketing, leading to enhanced conversions and soaring revenue.

The alliance also aims to revolutionize customer experience (CX) amidst a fiercely competitive landscape, which is crucial for Realtor.com® to stand out. The improved CX that stems from Cordial’s AI tech could lead to a superior edge for Realtor.com®. This strategic move signifies a future where elevated customer satisfaction is a core result of integrating Cordial’s AI into Realtor.com®’s marketing strategies, thereby potentially transforming customer engagement and interaction with the platform.

Artificial Intelligence

Explore more

Hotels Must Rethink Recruitment to Attract Top Talent
December 12, 2025

With decades of experience guiding organizations through technological and cultural transformations, HRTech expert Ling-Yi Tsai has become a vital voice in the conversation around modern talent strategy. Specializing in the integration of analytics and technology across the entire employee lifecycle, she offers a sharp, data-driven perspective on why the hospitality industry’s traditional recruitment models are failing and what it takes

Trend Analysis: AI Disruption in Hiring
December 12, 2025

In a profound paradox of the modern era, the very artificial intelligence designed to connect and streamline our world is now systematically eroding the foundational trust of the hiring process. The advent of powerful generative AI has rendered traditional application materials, such as resumes and cover letters, into increasingly unreliable artifacts, compelling a fundamental and costly overhaul of recruitment methodologies.

Is AI Sparking a Hiring Race to the Bottom?
December 12, 2025

Submitting over 900 job applications only to face a wall of algorithmic silence has become an unsettlingly common narrative in the modern professional’s quest for employment. This staggering volume, once a sign of extreme dedication, now highlights a fundamental shift in the hiring landscape. The proliferation of Artificial Intelligence in recruitment, designed to streamline and simplify the process, has instead

Is Intel About to Reclaim the Laptop Crown?
December 12, 2025

A recently surfaced benchmark report has sent tremors through the tech industry, suggesting the long-established narrative of AMD’s mobile CPU dominance might be on the verge of a dramatic rewrite. For several product generations, the market has followed a predictable script: AMD’s Ryzen processors set the bar for performance and efficiency, while Intel worked diligently to close the gap. Now,

Trend Analysis: Hybrid Chiplet Processors
December 12, 2025

The long-reigning era of the monolithic chip, where a processor’s entire identity was etched into a single piece of silicon, is definitively drawing to a close, making way for a future built on modular, interconnected components. This fundamental shift toward hybrid chiplet technology represents more than just a new design philosophy; it is the industry’s strategic answer to the slowing