b2b-daily
Home | MarTech | Customer Data Management

How Will BlueConic’s Acquisition of Jebbit Transform Marketing?

Avatar photo
by Kaila Davis
July 11, 2024
Image Credit: Freepik
How Will BlueConic’s Acquisition of Jebbit Transform Marketing?

BlueConic, a prominent customer data platform (CDP), has acquired Jebbit, an innovative first-party data-capture and experience-creation software for marketers. This partnership heralds the industry’s first Operating System for Customer Data, aiming to revolutionize marketing strategies by merging extensive enterprise data from BlueConic with first-party engagement data obtained through Jebbit’s interactive tools, including custom quizzes, surveys, and lookbooks. Cory Munchbach, CEO of BlueConic, emphasized the enhanced capacity of the unified platforms to serve marketers, providing deeper insights, decisive actions, and growth acceleration by unlocking data potential. On the other hand, Tom Coburn, CEO and Co-Founder of Jebbit, highlighted Jebbit’s mission to create assumption-free digital experiences by engaging users on their interests in an engaging and value-driven manner.

The integration will allow marketers to combine data collected interactively with existing enterprise data to create robust, multi-dimensional customer profiles. These profiles can be further anonymized within BlueConic’s Clean Room for advanced segmentation and cross-channel activation with partners, offering unparalleled customer insights and data utilization capabilities. This strategic move expands the global customer base of both companies to over 500, underscoring their joint commitment to providing innovative, customer-centric solutions amid a competitive marketing landscape. The merged strengths of BlueConic and Jebbit equip marketers to redefine the concept of customer profiles, utilizing diverse data and tech-enabled experiences, signaling a significant progression in the CDP category.

A New Era of Marketing Strategies

BlueConic, a leading customer data platform (CDP), has acquired Jebbit, an innovative software for capturing first-party data and creating marketing experiences. This partnership introduces the industry’s first Customer Data Operating System. By combining BlueConic’s extensive enterprise data with Jebbit’s interactive tools like quizzes, surveys, and lookbooks, it aims to transform marketing strategies. Cory Munchbach, CEO of BlueConic, highlighted how this merger amplifies marketers’ capacities to gain deeper insights, take decisive actions, and accelerate growth by unlocking data potential. Tom Coburn, CEO and Co-Founder of Jebbit, emphasized their mission to create assumption-free digital experiences by engaging users based on their interests.

This integration enables marketers to merge interactively collected data with existing enterprise data, crafting robust, multi-dimensional customer profiles. These profiles can be anonymized in BlueConic’s Clean Room for advanced segmentation and cross-channel activation with partners, offering unparalleled insights and data utilization. This strategic alliance expands the joint global customer base to over 500, demonstrating their commitment to innovative, customer-focused marketing solutions. The combined strengths of BlueConic and Jebbit empower marketers to redefine customer profiles using diverse data and tech-driven experiences, marking a significant advancement in the CDP field.

Business StrategyData AnalysisDecision MakingOnline Marketing

Explore more

Databricks Unifies AI and Data Engineering With Lakeflow
March 12, 2026

The persistent struggle to bridge the widening gap between raw information and actionable intelligence has long forced data engineers into a grueling routine of building and maintaining brittle pipelines. For years, the profession was defined by the relentless management of “glue work,” those fragmented scripts and fragile connectors required to shuttle data between disparate storage and processing environments. As the

Trend Analysis: DevOps and Digital Innovation Strategies
March 12, 2026

The competitive landscape of the global economy has shifted from a race for resource accumulation to a high-stakes sprint for digital supremacy where the slow are quickly rendered obsolete. Organizations no longer view the integration of advanced software methodologies as a luxury but as a vital lifeline for operational continuity and market relevance. As businesses navigate an increasingly volatile environment,

Trend Analysis: Employee Engagement in 2026
March 12, 2026

The traditional contract between employer and employee is undergoing a radical transformation as the current year demands a complete overhaul of workplace dynamics. With global engagement levels hovering at a stagnant 21% and nearly half of the workforce reporting that their daily operations feel chaotic, the “business as usual” approach to human resources has reached its expiration date. This article

Beyond the Experience Economy: Driving Customer Transformation
March 12, 2026

The shift from merely providing a service to facilitating a profound personal or professional metamorphosis represents the new frontier of value creation in the modern marketplace. While the previous decade focused heavily on the Experience Economy, where memories were the primary product, the current landscape of 2026 demands more than just a fleeting moment of delight. Today, consumers are increasingly

The Strategic Convergence of Data, Software, and AI
March 12, 2026

The traditional boundary separating the analytical rigor of data management from the operational agility of software engineering has finally dissolved into a unified architecture. This shift represents a landscape where professionals no longer operate in isolation but instead navigate a complex environment defined by massive opportunity and systemic uncertainty. In this modern context, the walls between data management, software engineering,