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How Will BlueConic’s Acquisition of Jebbit Transform Marketing?

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by Kaila Davis
July 11, 2024
Image Credit: Freepik
How Will BlueConic’s Acquisition of Jebbit Transform Marketing?

BlueConic, a prominent customer data platform (CDP), has acquired Jebbit, an innovative first-party data-capture and experience-creation software for marketers. This partnership heralds the industry’s first Operating System for Customer Data, aiming to revolutionize marketing strategies by merging extensive enterprise data from BlueConic with first-party engagement data obtained through Jebbit’s interactive tools, including custom quizzes, surveys, and lookbooks. Cory Munchbach, CEO of BlueConic, emphasized the enhanced capacity of the unified platforms to serve marketers, providing deeper insights, decisive actions, and growth acceleration by unlocking data potential. On the other hand, Tom Coburn, CEO and Co-Founder of Jebbit, highlighted Jebbit’s mission to create assumption-free digital experiences by engaging users on their interests in an engaging and value-driven manner.

The integration will allow marketers to combine data collected interactively with existing enterprise data to create robust, multi-dimensional customer profiles. These profiles can be further anonymized within BlueConic’s Clean Room for advanced segmentation and cross-channel activation with partners, offering unparalleled customer insights and data utilization capabilities. This strategic move expands the global customer base of both companies to over 500, underscoring their joint commitment to providing innovative, customer-centric solutions amid a competitive marketing landscape. The merged strengths of BlueConic and Jebbit equip marketers to redefine the concept of customer profiles, utilizing diverse data and tech-enabled experiences, signaling a significant progression in the CDP category.

A New Era of Marketing Strategies

BlueConic, a leading customer data platform (CDP), has acquired Jebbit, an innovative software for capturing first-party data and creating marketing experiences. This partnership introduces the industry’s first Customer Data Operating System. By combining BlueConic’s extensive enterprise data with Jebbit’s interactive tools like quizzes, surveys, and lookbooks, it aims to transform marketing strategies. Cory Munchbach, CEO of BlueConic, highlighted how this merger amplifies marketers’ capacities to gain deeper insights, take decisive actions, and accelerate growth by unlocking data potential. Tom Coburn, CEO and Co-Founder of Jebbit, emphasized their mission to create assumption-free digital experiences by engaging users based on their interests.

This integration enables marketers to merge interactively collected data with existing enterprise data, crafting robust, multi-dimensional customer profiles. These profiles can be anonymized in BlueConic’s Clean Room for advanced segmentation and cross-channel activation with partners, offering unparalleled insights and data utilization. This strategic alliance expands the joint global customer base to over 500, demonstrating their commitment to innovative, customer-focused marketing solutions. The combined strengths of BlueConic and Jebbit empower marketers to redefine customer profiles using diverse data and tech-driven experiences, marking a significant advancement in the CDP field.

Business StrategyData AnalysisDecision MakingOnline Marketing

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