How Will AtData’s Email Solutions on Snowflake Transform Marketing?

In the fast-paced digital era, marketing strategies are continuously evolving to leverage the power of data and technology. The recent launch of AtData’s Email Marketing Solutions on the Snowflake Marketplace represents a significant advancement for marketers aiming to enhance their outreach and engagement. These solutions, including Email Engagement and Alternative Email, will now be available as Snowflake Native Apps, offering marketers a robust toolset to connect with their most active consumers while also enabling them to reach a broader audience through alternative email addresses.

Email Engagement, one of the newly introduced solutions, provides marketers with a powerful model score indicating a consumer’s engagement level based on their recent email activity over the past six months. This score, derived from a network that processes over 150 billion email activity signals monthly from more than 300 million unique email addresses, offers insights that can fundamentally reshape campaign strategies. By leveraging this data, marketing teams can refine their outreach efforts to focus on the most engaged individuals, thereby maximizing the effectiveness of their campaigns. Additionally, this data serves as a valuable resource for data scientists who can use it to develop sophisticated propensity models, identifying patterns and trends that can further aid in predictive analytics.

The Alternative Email solution, another critical component of AtData’s offerings, addresses the challenge of reconnecting with lapsed customers. By providing an additional point of contact, this solution helps marketers re-engage with consumers who may have become inactive, thus broadening their digital reach. According to Brian Burke, VP of Product at AtData, these comprehensive insights empower marketing teams to target actively engaged consumers more accurately, enhancing the precision and impact of their marketing strategies. Furthermore, Brian Cardona, President of AtData, emphasized that the introduction of these solutions on the Snowflake Marketplace represents a pivotal step in making their email address intelligence more accessible to a wider audience, thus facilitating better-targeted marketing efforts.

The integration of AtData’s solutions into the Snowflake Marketplace, powered by Snowflake’s Snowgrid technology, offers companies direct and secure access to raw data products and applications. This marketplace aims to streamline the commercialization of data products, enabling companies to unlock new revenue streams while gaining richer insights into their audience behaviors. This integration is particularly strategic as it simplifies the data access process, allowing marketing teams to quickly deploy and utilize these valuable insights. The Snowflake Marketplace’s infrastructure supports the seamless incorporation of these tools, ensuring that marketers can enhance their efficiency and campaign effectiveness through improved data insights and consumer reach.

Overall, the launch of AtData’s solutions on the Snowflake Marketplace is more than just a technological integration; it signifies a broader trend of harnessing comprehensive data insights to optimize digital marketing strategies. This move underscores the growing importance of data-driven approaches in the tech-driven marketing landscape, where understanding and effectively targeting the audience has become essential. By leveraging AtData’s sophisticated email engagement and alternative contact solutions, marketers are now equipped with deeper insights and more precise tools to drive engagement and success in their campaigns.

Explore more

Why Is Hybrid Connectivity Key to Utility Communications?

What happens when a storm knocks out power across vast rural stretches, and the utility company struggles to pinpoint the damage due to faltering communication networks? In 2025, with energy demands soaring and grids becoming smarter, the reliability of utility communications stands as a critical pillar of service delivery, especially as utilities across Europe grapple with modernizing aging infrastructure while

How to Choose the Right DevOps Provider in 2026?

Navigating the DevOps Landscape: Why the Right Provider Matters In today’s hyper-competitive digital economy, businesses face immense pressure to deliver software solutions at lightning speed while ensuring unwavering reliability and robust security. A staggering statistic reveals that companies adopting DevOps practices deploy code up to 30 times more frequently than their peers, highlighting the transformative power of this methodology. Yet,

Trend Analysis: AI Agent Management in DevOps

The landscape of software development is undergoing a seismic shift, with artificial intelligence (AI) emerging as a game-changer that redefines how teams operate, as exemplified by GitHub’s innovative Agent HQ platform. This transformative tool, introduced recently, underscores a critical trend: the integration of AI agents into DevOps workflows to enhance efficiency and innovation. As technology races forward in 2025, the

Trend Analysis: Trust in Embedded Finance

The Rising Importance of Trust in Digital Transactions Growth and Adoption of Embedded Finance The digital commerce landscape is undergoing a seismic shift, with embedded finance emerging as a cornerstone of modern transactions, seamlessly integrating financial services into non-financial platforms. Recent industry insights reveal that the global embedded finance market is projected to grow at a staggering compound annual growth

Embedded Finance: UK Corporates See Growth Potential

Imagine a world where a retail giant not only sells products but also offers seamless payment solutions, branded savings accounts, and instant loans right at the checkout, creating a one-stop shop for both shopping and financial needs. This isn’t a distant dream but a tangible reality driven by the rise of embedded finance—a concept that integrates financial services into non-financial