How Is Ketch Revolutionizing Consent Management in Data-Driven Marketing?

Ketch has been recognized as “One to Watch” in the Consent Management category of Snowflake’s Modern Marketing Data Stack 2025 report, underscoring its significance in the evolving landscape of data-driven marketing. Snowflake, an AI Data Cloud company, annually releases this report to identify leading technologies and tools used by its 9,800 customers to optimize marketing strategies. The 2025 edition emphasizes a paradigm shift where AI, data gravity, and privacy are now deeply interconnected within the marketing technology sphere. This has resulted in a more complex data landscape, demanding sophisticated solutions to manage consent and privacy while leveraging data for marketing effectiveness.

The 2025 report organizes technologies into two broad categories: Marketing and Advertising Tools & Platforms and Data Tools & Platforms. These categories cover sectors such as Analytics & Data Capture, Enrichment & Hygiene, Customer Data Platforms, Programmatic Solutions, Measurement & Optimization, Integration & Modeling, and Business Intelligence. The overarching trends reveal a clear movement towards data-empowered marketers and innovative measurement techniques designed to optimize marketing strategy. Against this backdrop, Ketch’s integration into Snowflake’s ecosystem plays a crucial role, embedding privacy controls directly into the modern data stack and allowing businesses to adhere to stringent privacy regulations seamlessly.

The Importance of Embedded Privacy Controls

Ketch’s innovative approach is particularly noteworthy for its pre-built integration into Snowflake. By embedding data privacy controls directly into the data stack, Ketch aids businesses in meeting rigorous privacy regulations while maintaining transparency and respect for user preferences. This integration ensures that data privacy measures are not just an afterthought but a fundamental part of the data infrastructure. Through this, Ketch allows companies to manage consent and data privacy dynamically, transforming these elements from compliance checkpoints into value-driving components in the marketing process.

Denise Persson, Chief Marketing Officer of Snowflake, highlighted Ketch’s pivotal role in enabling compliant, data-driven marketing strategies and informed business decisions. By embedding robust privacy controls into the data stack, Ketch helps companies navigate the challenging landscape of privacy regulations. This functionality supports businesses in maintaining compliance while still allowing them to leverage the full potential of their data for enhanced marketing strategies. As privacy regulations continue to evolve, having such integrated controls is essential for businesses looking to stay agile and competitive.

Transforming Consent Management

Tom Chavez, Co-founder and CEO of Ketch, articulated that embedded privacy controls are indispensable in today’s complex data environment. These controls help convert consent from a mere compliance requirement into a dynamic tool that can drive advertiser value and preserve revenue streams. The integration of Ketch within Snowflake enables businesses to make data-driven marketing decisions that are agile and responsive to user privacy preferences, ultimately benefiting both the business and its customers. This approach addresses the intricate balance between maintaining compliance and optimizing data utility in marketing.

The Snowflake report positions Ketch as a critical player in the Consent Management space, especially as privacy regulations and data landscapes become more intricate. By embedding privacy controls into the data infrastructure, Ketch and Snowflake empower their customers to uphold compliance without sacrificing the competitive edge that data-driven decision-making can provide. This partnership signifies a step forward in the industry, highlighting the necessity of integrated privacy solutions in today’s marketing technology environment. Such innovations ensure businesses can continue to develop sophisticated, AI-driven marketing strategies while maintaining the highest standards of data privacy and compliance.

Benchmark for Innovation and Compliance

Ketch has earned the title of “One to Watch” in the Consent Management category of Snowflake’s Modern Marketing Data Stack 2025 report, highlighting its relevance in today’s data-driven marketing world. Snowflake, a leading AI Data Cloud company, releases this report annually to pinpoint the top technologies and tools among its 9,800 customers that enhance marketing strategies. The 2025 edition focuses on the growing interdependence of AI, data gravity, and privacy, reflecting a trend where marketing technology has become more intricate. This complexity requires advanced solutions for managing consent and privacy while still leveraging data for marketing success.

The 2025 report categorizes technologies into Marketing and Advertising Tools & Platforms and Data Tools & Platforms. These segments cover areas like Analytics & Data Capture, Enrichment & Hygiene, Customer Data Platforms, Programmatic Solutions, Measurement & Optimization, Integration & Modeling, and Business Intelligence. These trends underscore a shift towards data-driven marketers and new measurement techniques to improve marketing strategy. Within this framework, Ketch’s integration into Snowflake’s ecosystem is pivotal. It embeds privacy controls into the modern data stack, enabling businesses to comply with strict privacy regulations effortlessly.

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