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How Does Reltio’s AI-Enhanced Customer 360 Transform CDPs?

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by Kaila Davis
April 4, 2024
How Does Reltio’s AI-Enhanced Customer 360 Transform CDPs?

The competitive landscape of modern business is fueled by the efficient and insightful use of customer data. With the advent of artificial intelligence (AI), Customer Data Platforms (CDPs) are undergoing a transformation that Reltio is leading with its AI-powered Customer 360. This innovative approach is taking data management to the next level, providing companies with the strategic advantage they need to understand and engage with their customers on a deeper level. As AI reshapes the capabilities of CDPs, Reltio is setting new standards for customer-centric strategies, enabling actionable insights that drive success.

Revolutionizing Data Management through AI

Reltio is reinventing the CDP space by implementing advanced AI features that refine the entire data management experience. The Reltio Customer 360 Data Product introduces paradigm-shifting tools like the Reltio Intelligence Assistant (RIA) and Flexible Entity Resolution Networks (FERN) to its users. RIA, a generative AI conversational assistant, simplifies data access by allowing users to “talk” to the system as they would with a human colleague, bypassing the complexity of traditional query systems.

FERN enhances the platform’s efficiency by utilizing large language models to improve data record matching accuracy. This not only accelerates the deployment process but ensures that the data is both current and authentic. With the zero-shot capability of FERN, Reltio’s CDP can instantly respond to data landscape changes, making it an essential tool for modern organizations.

Democratization of Data Access

Through the Reltio Customer 360, data becomes easily accessible to all users, revolutionizing the way decisions are made across an organization. The AI-driven conversational interface of the platform provides a user-friendly way to interact with and derive insights from data, which was previously the preserve of those with specialized skills like SQL.

Reltio disrupts the conventional CDP market by not only leveraging AI for data management but also to create access points that cater to all users. The result is a verdant ecosystem where marketing, sales, and customer service professionals are equipped with up-to-date, actionable data. This enables them to create stronger customer connections and maintain an edge in a highly competitive environment.

Artificial IntelligenceMachine Learning

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