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Home | MarTech | Customer Data Management

How Does Oracle CRM On Demand Drive Sales and Customer Engagement?

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by Kaila Davis
April 16, 2025
Image Credit: Khunkorn Laowisit / Vecteezy
How Does Oracle CRM On Demand Drive Sales and Customer Engagement?
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Oracle has released the latest version of its CRM On Demand, Release 41, further advancing its alignment with Oracle CX solutions to drive sales acceleration, productivity, and revenue growth. This integration prioritizes seamless migration paths for customers, preventing functional deficiencies and enhancing customer experiences through a cohesive ecosystem. The new release focuses on usability, mobile functionality, customizability, and cloud support. Key usability improvements allow editing multiple records from lists, assigning team users to lists, and introducing global picklists. The Group Calendar now displays more information, and favorites can be managed directly from list pages. These changes aim to increase user engagement and streamline operations. Mobile accessibility enhancements include refinements in the Connected Mobile Sales application for iPhone and Android devices. Updates allow task completion from task list pages, synchronization of recently viewed records, and improved gesture navigation, facilitating efficient customer interactions on the go. Analytics features are expanded in Release 41 with additional dimensions for in-depth reporting and multi-select picklists for custom objects, supporting detailed, data-driven decisions. Browser compatibility with Chrome, Firefox, and Android improves accessibility, and cloud support enables rich customizations with robust security.

Oracle CRM On Demand integrates sales opportunities across the enterprise, ensuring seamless connections between direct sales, digital engagement, marketing, and service interactions. Comprehensive documentation for Release 41 offers detailed guides for customization, integration, data management, industry-specific solutions, and more.

Oracle’s latest CRM On Demand release underscores its commitment to enhancing user experience, customer engagement, and operational efficiency. The strategic alignment with Oracle CX ensures a seamless transition for customers, fostering superior business outcomes with advanced features, flexible integrations, and robust analytics capabilities. This release solidifies Oracle CRM On Demand as a valuable tool for modern enterprises seeking to optimize their sales and service processes.

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