b2b-daily
Home | MarTech | Customer Data Management

GrowthLoop and Google Cloud Amp Up Marketing with AI Integration

Avatar photo
by Kaila Davis
April 5, 2024
GrowthLoop and Google Cloud Amp Up Marketing with AI Integration

In an era where data is king, GrowthLoop is scaling new heights by intensifying its partnership with Google Cloud. This expansion leverages Google Cloud’s BigQuery and the power of the Gemini artificial intelligence models within GrowthLoop’s advanced Customer Data Platform. The integration promises to revolutionize marketing by enabling teams to quickly activate customer data for personalization at scale. The enhanced capabilities aim to drive unprecedented efficiency in campaign management, an aspect critical in today’s fast-paced digital environment.

The partnership’s synergy is designed to accelerate campaign velocity and bolster experimental marketing endeavors. Marketing teams stand to benefit from a tenfold increase in effectiveness as they tap into BigQuery’s data analytics capabilities and integrate them with GrowthLoop’s flexible CDP architecture. The use of generative AI is set to redefine how marketers segment and target audiences, making data-driven decisions more impactful and rapidly executable.

Innovating Audience Engagement with AI

GrowthLoop, in partnership with Google Cloud, unveils Audience Studio—an innovative tool utilizing Gemini model insights to recommend tailored audience segments based on articulated campaign goals, such as enhancing acquisition or lowering churn. Drawn from the extensive data pools of BigQuery, Audience Studio’s intuitive interface converses in natural language to pinpoint precise demographics.

The add-on, Audience Discovery, proactively presents engagement-centric audience suggestions to fine-tune marketing outreach. Together with the Audience Builder, which interprets BigQuery datasets via Gemini’s AI to effortlessly construct specific segments, these tools are designed to boost ad ROI and customer value.

Soon, the duo will release a Continuous Improvement and Optimization feature. A testament to the future of generative marketing, this resource employs Retrieval Augmented Generation to dynamically sharpen strategies with insights from historical data, ensuring marketing stays agile and relevant.

Business StrategyDecision MakingOnline Marketing

Explore more

A Unified Framework for SRE, DevSecOps, and Compliance
February 13, 2026

The relentless demand for continuous innovation forces modern SaaS companies into a high-stakes balancing act, where a single misconfigured container or a vulnerable dependency can instantly transform a competitive advantage into a catastrophic system failure or a public breach of trust. This reality underscores a critical shift in software development: the old model of treating speed, security, and stability as

AI Security Requires a New Authorization Model
February 13, 2026

Today we’re joined by Dominic Jainy, an IT professional whose work at the intersection of artificial intelligence and blockchain is shedding new light on one of the most pressing challenges in modern software development: security. As enterprises rush to adopt AI, Dominic has been a leading voice in navigating the complex authorization and access control issues that arise when autonomous

Canadian Employers Face New Payroll Tax Challenges
February 13, 2026

The quiet hum of the payroll department, once a symbol of predictable administrative routine, has transformed into the strategic command center for navigating an increasingly turbulent regulatory landscape across Canada. Far from a simple function of processing paychecks, modern payroll management now demands a level of vigilance and strategic foresight previously reserved for the boardroom. For employers, the stakes have

How to Perform a Factory Reset on Windows 11
February 13, 2026

Every digital workstation eventually reaches a crossroads in its lifecycle, where persistent errors or a change in ownership demands a return to its pristine, original state. This process, known as a factory reset, serves as a definitive solution for restoring a Windows 11 personal computer to its initial configuration. It systematically removes all user-installed applications, personal data, and custom settings,

What Will Power the New Samsung Galaxy S26?
February 13, 2026

As the smartphone industry prepares for its next major evolution, the heart of the conversation inevitably turns to the silicon engine that will drive the next generation of mobile experiences. With Samsung’s Galaxy Unpacked event set for the fourth week of February in San Francisco, the spotlight is intensely focused on the forthcoming Galaxy S26 series and the chipset that