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Home | MarTech | Customer Data Management

GrowthLoop and Google Cloud Amp Up Marketing with AI Integration

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by Kaila Davis
April 5, 2024
GrowthLoop and Google Cloud Amp Up Marketing with AI Integration

In an era where data is king, GrowthLoop is scaling new heights by intensifying its partnership with Google Cloud. This expansion leverages Google Cloud’s BigQuery and the power of the Gemini artificial intelligence models within GrowthLoop’s advanced Customer Data Platform. The integration promises to revolutionize marketing by enabling teams to quickly activate customer data for personalization at scale. The enhanced capabilities aim to drive unprecedented efficiency in campaign management, an aspect critical in today’s fast-paced digital environment.

The partnership’s synergy is designed to accelerate campaign velocity and bolster experimental marketing endeavors. Marketing teams stand to benefit from a tenfold increase in effectiveness as they tap into BigQuery’s data analytics capabilities and integrate them with GrowthLoop’s flexible CDP architecture. The use of generative AI is set to redefine how marketers segment and target audiences, making data-driven decisions more impactful and rapidly executable.

Innovating Audience Engagement with AI

GrowthLoop, in partnership with Google Cloud, unveils Audience Studio—an innovative tool utilizing Gemini model insights to recommend tailored audience segments based on articulated campaign goals, such as enhancing acquisition or lowering churn. Drawn from the extensive data pools of BigQuery, Audience Studio’s intuitive interface converses in natural language to pinpoint precise demographics.

The add-on, Audience Discovery, proactively presents engagement-centric audience suggestions to fine-tune marketing outreach. Together with the Audience Builder, which interprets BigQuery datasets via Gemini’s AI to effortlessly construct specific segments, these tools are designed to boost ad ROI and customer value.

Soon, the duo will release a Continuous Improvement and Optimization feature. A testament to the future of generative marketing, this resource employs Retrieval Augmented Generation to dynamically sharpen strategies with insights from historical data, ensuring marketing stays agile and relevant.

Business StrategyDecision MakingOnline Marketing

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