b2b-daily
Home | MarTech | Customer Data Management

GrowthLoop and Google Cloud Amp Up Marketing with AI Integration

Avatar photo
by Kaila Davis
April 5, 2024
GrowthLoop and Google Cloud Amp Up Marketing with AI Integration

In an era where data is king, GrowthLoop is scaling new heights by intensifying its partnership with Google Cloud. This expansion leverages Google Cloud’s BigQuery and the power of the Gemini artificial intelligence models within GrowthLoop’s advanced Customer Data Platform. The integration promises to revolutionize marketing by enabling teams to quickly activate customer data for personalization at scale. The enhanced capabilities aim to drive unprecedented efficiency in campaign management, an aspect critical in today’s fast-paced digital environment.

The partnership’s synergy is designed to accelerate campaign velocity and bolster experimental marketing endeavors. Marketing teams stand to benefit from a tenfold increase in effectiveness as they tap into BigQuery’s data analytics capabilities and integrate them with GrowthLoop’s flexible CDP architecture. The use of generative AI is set to redefine how marketers segment and target audiences, making data-driven decisions more impactful and rapidly executable.

Innovating Audience Engagement with AI

GrowthLoop, in partnership with Google Cloud, unveils Audience Studio—an innovative tool utilizing Gemini model insights to recommend tailored audience segments based on articulated campaign goals, such as enhancing acquisition or lowering churn. Drawn from the extensive data pools of BigQuery, Audience Studio’s intuitive interface converses in natural language to pinpoint precise demographics.

The add-on, Audience Discovery, proactively presents engagement-centric audience suggestions to fine-tune marketing outreach. Together with the Audience Builder, which interprets BigQuery datasets via Gemini’s AI to effortlessly construct specific segments, these tools are designed to boost ad ROI and customer value.

Soon, the duo will release a Continuous Improvement and Optimization feature. A testament to the future of generative marketing, this resource employs Retrieval Augmented Generation to dynamically sharpen strategies with insights from historical data, ensuring marketing stays agile and relevant.

Business StrategyDecision MakingOnline Marketing

Explore more

Can Brand-First Marketing Drive B2B Leads?
December 16, 2025

In the highly competitive and often formulaic world of B2B technology marketing, the prevailing wisdom has long been to prioritize lead generation and data-driven metrics over the seemingly less tangible goal of brand building. This approach, however, often results in a sea of sameness, where companies struggle to differentiate themselves beyond feature lists and pricing tables. But a recent campaign

Trend Analysis: AI Infrastructure Spending
December 16, 2025

The artificial intelligence revolution is not merely a software phenomenon; it is being forged in steel, silicon, and fiber optics through an unprecedented, multi-billion dollar investment in the physical cloud infrastructure that powers it. This colossal spending spree represents more than just an upgrade cycle; it is a direct, calculated response to the insatiable global demand for AI capabilities, a

How Did HR’s Watchdog Lose a $11.5M Bias Case?
December 16, 2025

The very institution that champions ethical workplace practices and certifies human resources professionals across the globe has found itself on the losing end of a staggering multi-million dollar discrimination lawsuit. A Colorado jury’s decision to award $11.5 million against the Society for Human Resource Management (SHRM) in a racial bias and retaliation case has created a profound sense of cognitive

Can Corporate DEI Survive Its Legal Reckoning?
December 16, 2025

With the legal landscape for diversity initiatives shifting dramatically, we sat down with Ling-yi Tsai, our HRTech expert with decades of experience helping organizations navigate change. In the wake of Florida’s lawsuit against Starbucks, which accuses the company of implementing illegal race-based policies, we explored the new fault lines in corporate DEI. Our conversation delves into the specific programs facing

AI-Powered SEO Planning – Review
December 16, 2025

The disjointed chaos of managing keyword spreadsheets, competitor research documents, and scattered content ideas is rapidly becoming a relic of digital marketing’s past. The adoption of AI in SEO Planning represents a significant advancement in the digital marketing sector, moving teams away from fragmented workflows and toward integrated, intelligent strategy execution. This review will explore the evolution of this technology,