Enformion Wins MarTech Award for Best Contact Database Solution Again

Enformion, a leading provider of data intelligence and analytics solutions, has been honored for the second consecutive year with the coveted 2024 MarTech Breakthrough Award for Best Contact Database Solution. The MarTech Breakthrough program, which celebrates groundbreaking achievements in marketing, advertising, and sales technology worldwide, has once again recognized Enformion’s commitment to excellence. This award underscores the company’s prowess, driven by its comprehensive identity platform that includes over 40 years of historical data collected from 6,000 sources and encompassing 120+ billion records. Enformion’s unmatched data repository, advanced analytics, and customized workflows differentiate it from other players in the industry, earning it this distinguished accolade.

Comprehensive Solutions that Set Standards

Enformion has a broad array of offerings that cater to various data needs such as prospect identification, lead generation, contact enrichment, and consumer insights, enabling businesses to gain a 360-degree profile of individuals. These solutions help companies target high-value prospects more accurately and execute highly tailored marketing campaigns. Through its focus on innovation and technological advancement, Enformion has integrated advanced AI and machine learning algorithms into its platform, significantly enhancing how data can be accessed and utilized. Especially for younger demographics, this level of customization and precision is invaluable in reaching the right audience at the right time, delivering superior engagement and results.

Furthermore, CEO Amber Higgins expressed immense pride as she highlighted the company’s industry-leading 98% match rates for both full and partial files, emphasizing the robustness and reliability of Enformion’s solutions. This high level of accuracy is crucial for decision-makers who rely on the most precise information to drive growth and operational efficiency. What sets Enformion apart is not just the volume of data it possesses but the intelligent manner in which it leverages this data through sophisticated techniques and technologies. This excellence has ensured that Enformion remains a top choice for businesses looking to gain actionable insights from data.

Innovation and Expansion

Recently, Enformion has expanded its identity platform by incorporating its eAgeComply product and strengthening its sales enablement and marketing intelligence solutions. These advancements attest to Enformion’s commitment to innovation and addressing the diverse and evolving needs of its clients. The eAgeComply product, for example, provides an effective solution for businesses needing to comply with age-related regulations, ensuring that marketing campaigns and sales efforts adhere to legal requirements while also targeting the right audience segments.

Enformion’s commitment to combining robust data assets with cutting-edge analytics has empowered clients across various industries, including sales and marketing intelligence, identity verification, fraud prevention, financial services, collections, and the government sector. By focusing on data accuracy, speed, and user-friendliness, Enformion has established itself as a trusted partner for organizations looking to harness the power of data. The company’s industry-leading solutions extend beyond merely providing data; they offer actionable insights that drive growth, ensuring clients can make more informed and timely decisions.

Recognition and Future Prospects

Enformion, a leading provider of data intelligence and analytics solutions, has been honored for the second straight year with the prestigious 2024 MarTech Breakthrough Award for Best Contact Database Solution. This recognition underscores Enformion’s exceptional commitment to innovation and quality in the realm of marketing, advertising, and sales technology globally, as championed by the MarTech Breakthrough program. The accolade stands testament to Enformion’s comprehensive identity platform, which boasts over 40 years of historical data from 6,000 different sources, amassing more than 120 billion records. The company sets itself apart with its unparalleled data repository, sophisticated analytics, and tailored workflows, distinguishing it from competitors in the industry. This distinguished honor reaffirms Enformion’s significant capabilities and commitment to providing top-tier data solutions. Their continued excellence places them on the cutting edge of data intelligence and analytics, solidifying their reputation as a leader in the field.

Explore more

Is 2026 the Year of 5G for Latin America?

The Dawning of a New Connectivity Era The year 2026 is shaping up to be a watershed moment for fifth-generation mobile technology across Latin America. After years of planning, auctions, and initial trials, the region is on the cusp of a significant acceleration in 5G deployment, driven by a confluence of regulatory milestones, substantial investment commitments, and a strategic push

EU Set to Ban High-Risk Vendors From Critical Networks

The digital arteries that power European life, from instant mobile communications to the stability of the energy grid, are undergoing a security overhaul of unprecedented scale. After years of gentle persuasion and cautionary advice, the European Union is now poised to enact a sweeping mandate that will legally compel member states to remove high-risk technology suppliers from their most critical

AI Avatars Are Reshaping the Global Hiring Process

The initial handshake of a job interview is no longer a given; for a growing number of candidates, the first face they see is a digital one, carefully designed to ask questions, gauge responses, and represent a company on a global, 24/7 scale. This shift from human-to-human conversation to a human-to-AI interaction marks a pivotal moment in talent acquisition. For

Recruitment CRM vs. Applicant Tracking System: A Comparative Analysis

The frantic search for top talent has transformed recruitment from a simple act of posting jobs into a complex, strategic function demanding sophisticated tools. In this high-stakes environment, two categories of software have become indispensable: the Recruitment CRM and the Applicant Tracking System. Though often used interchangeably, these platforms serve fundamentally different purposes, and understanding their distinct roles is crucial

Could Your Star Recruit Lead to a Costly Lawsuit?

The relentless pursuit of top-tier talent often leads companies down a path of aggressive courtship, but a recent court ruling serves as a stark reminder that this path is fraught with hidden and expensive legal risks. In the high-stakes world of executive recruitment, the line between persuading a candidate and illegally inducing them is dangerously thin, and crossing it can