Email deliverability: Best practices for ensuring your emails reach the inbox

In today’s digital era, email marketing is a crucial part of any business’s overall marketing strategy. According to a survey, it is estimated that more than 306 billion emails are sent and received every day worldwide. However, reaching your intended audience through emails is not as easy as it seems. A crucial factor that affects the success of email marketing is deliverability. In this article, we’ll delve into the intricacies of email deliverability and provide you with some best practices for ensuring that your emails reach the inbox.

Importance of Deliverability in Email Marketing

Deliverability refers to the ability of an email to land in the recipient’s inbox instead of ending up in their spam folder or being rejected by their email server. Deliverability is essential because, without it, your email marketing campaign will not achieve its desired results, and your efforts and investments will be in vain.

Low deliverability is a significant concern for businesses, as it can lead to marked reduced response rates, brand reputation damage, and the potential for legal liability. In the worst-case scenarios, low deliverability can result in an organization’s IP addresses and domains being blacklisted by ISPs, rendering all email marketing efforts fruitless.

Responsibility for Handling Deliverability Issues When Running Scripts on Your Own Server

If your organization runs a script on its own server instead of using a third-party email service provider (ESP), it becomes 100% responsible for handling delivery issues, including but not limited to bounces, spam complaints, blacklisting, and server reputation. This means that you need to be familiar with blacklisting and deliverability best practices to ensure that your emails reach the inbox successfully.

Choosing a reputable ESP for good deliverability rates

If you decide to use an ESP, it’s essential to work with only reputable and reliable ones. There are many ESPs to choose from, but the key is to select one with a track record of good email deliverability rates. Some of the top ESPs known for providing good deliverability rates are MailChimp, Constant Contact, and Sendinblue.

Importance of Provider Uptime Rating

It is crucial to choose an ESP that is reliable and has a good uptime rating. Uptime refers to the server’s ability to operate continuously without significant downtime or outages. The higher the uptime rating of your ESP, the more reliable it will be in terms of email delivery.

Email Testing Tools Offered by Email Service Providers

Many email service providers offer various tools to help you test your emails before sending them out in bulk. These tools can score your emails and flag content that may create a high spam score, such as using too many spammy words or including too many images in your emails. Some of the popular email testing tools include Mail Tester, Glock Apps, and Email on Acid.

Tips for Creating Emails That Won’t Be Flagged as Spam

Creating emails that won’t be flagged as spam is essential to ensure that your email campaigns achieve maximum delivery rates. Here are some tips for creating deliverable emails:

1. Avoid Spammy Words: Avoid using words that often trigger spam filters. Some examples include “buy now,” “free,” “work from home,” and “miracle.”

2. Use Normal-Sized Fonts: Using overly large fonts or mismatched fonts can cause your email to look spammy.

3. Use Normal-Sized Images: Avoid using too many images or oversized images, as they may be flagged as spam.

Email deliverability plays a vital role in determining the success of your email marketing campaigns. By following the best practices outlined above, you can substantially improve deliverability rates and increase the effectiveness of your email marketing efforts.

Explore more

Revolutionizing SaaS with Customer Experience Automation

Imagine a SaaS company struggling to keep up with a flood of customer inquiries, losing valuable clients due to delayed responses, and grappling with the challenge of personalizing interactions at scale. This scenario is all too common in today’s fast-paced digital landscape, where customer expectations for speed and tailored service are higher than ever, pushing businesses to adopt innovative solutions.

Trend Analysis: AI Personalization in Healthcare

Imagine a world where every patient interaction feels as though the healthcare system knows them personally—down to their favorite sports team or specific health needs—transforming a routine call into a moment of genuine connection that resonates deeply. This is no longer a distant dream but a reality shaped by artificial intelligence (AI) personalization in healthcare. As patient expectations soar for

Trend Analysis: Digital Banking Global Expansion

Imagine a world where accessing financial services is as simple as a tap on a smartphone, regardless of where someone lives or their economic background—digital banking is making this vision a reality at an unprecedented pace, disrupting traditional financial systems by prioritizing accessibility, efficiency, and innovation. This transformative force is reshaping how millions manage their money. In today’s tech-driven landscape,

Trend Analysis: AI-Driven Data Intelligence Solutions

In an era where data floods every corner of business operations, the ability to transform raw, chaotic information into actionable intelligence stands as a defining competitive edge for enterprises across industries. Artificial Intelligence (AI) has emerged as a revolutionary force, not merely processing data but redefining how businesses strategize, innovate, and respond to market shifts in real time. This analysis

What’s New and Timeless in B2B Marketing Strategies?

Imagine a world where every business decision hinges on a single click, yet the underlying reasons for that click have remained unchanged for decades, reflecting the enduring nature of human behavior in commerce. In B2B marketing, the landscape appears to evolve at breakneck speed with digital tools and data-driven tactics, but are these shifts as revolutionary as they seem? This