StackAdapt, a programmatic advertising platform, has launched an in-platform solution for account-based marketing (ABM) targeting and measurement. The new offering provides marketers with an efficient and effective way to target high-value business-to-business (B2B) audiences and measure their engagement with campaigns and creatives. With this self-serve solution, marketers can now segment audiences into more appropriate groups for targeted campaigns. The ABM solution also provides insights into which actions users take at specific stages of the programmatic funnel.
StackAdapt’s In-Platform ABM Solution
StackAdapt’s new solution enables users to target high-value B2B audiences using account lists, firmographic, and persona-level data. This level of targeting allows marketers to reach the right people with the right message at the right time. The in-platform offering operates within a closed-loop identity ecosystem to improve match rates. This means that users can target specific individuals, even without the use of cookies or third-party data.
Frictionless Campaign Creation and Reporting
The new ABM solution from StackAdapt also offers frictionless campaign creation and reporting directly on the platform. Users can create campaigns quickly and easily, without the need for specialized training or support. Reporting happens in real-time and provides valuable insights into key performance indicators (KPIs) such as impressions, clicks, and engagements.
Another benefit of StackAdapt’s ABM solution is their audience intelligence tool. This tool allows users to understand how business professionals and decision-makers engage with campaigns and creatives. This information can be used to optimize campaigns and make data-driven decisions.
Segmentation of Audiences
Marketers also have the option to segment audiences into more applicable groups for targeted campaigns. This level of targeting ensures that campaigns are more effective, and resources are used efficiently. The ABM solution enables marketers to reach specific audiences with targeted messages that resonate with their interests and needs.
Tracking Progress Across the Buyer’s Journey
The new solution from StackAdapt also tracks progress across the buyer’s journey. This information allows marketers to learn which actions users take at particular stages of the programmatic funnel. This data can be used to optimize campaigns and improve the ROI of advertising efforts.
Diverse, Multi-channel Inventory Options
StackAdapt’s ABM solution offers diverse, multi-channel inventory through native, display, video, connected TV, audio, and in-game advertising. This level of diversity enables marketers to reach their target audience, no matter where they are or what they are doing. With this level of reach, marketers can improve the ROI of their advertising efforts and achieve their goals more effectively.
Low-Risk Campaign Activation
Finally, StackAdapt’s ABM solution offers low-risk activation of campaigns without contractual minimums. This means that marketers can test campaigns with a low budget and without any contractual obligation. The level of flexibility enables marketers to experiment with different approaches and optimize campaigns for better results.
In conclusion, StackAdapt’s new ABM solution provides marketers with a powerful tool for targeting and measuring the engagement of high-value B2B audiences. With this in-platform solution, marketers can create campaigns quickly and easily, segment audiences more effectively, and track progress across the buyer’s journey. Moreover, the diversity of multichannel inventory options makes it easier for marketers to reach their target audience, no matter where they are. The low-risk activation of campaigns also offers great flexibility to marketers who want to experiment with different approaches and optimize campaigns for better results.