DriveCentric and FordDirect Join Forces to Enhance CRM Tech

Transforming Automotive Retail Through Technology

DriveCentric, a leader in CRM solutions with a focus on augmented intelligence, has joined forces with FordDirect, a data analytics and marketing arm of Ford Motor Company. This groundbreaking partnership aims to revamp the customer engagement experience for Ford Dealers and Lincoln Retailers by tapping into FordDirect’s extensive data insights. The integration of DriveCentric’s sophisticated CRM technology with FordDirect’s rich data, including consumer analytics and incentive details, promises to elevate the sales process. Dealerships will be equipped with state-of-the-art tools like automated engagement features and instant analytics, all designed to refine decision-making and boost customer retention. This collaboration stands to remarkably upgrade how dealers approach sales strategies and manage customer relationships.

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DriveCentric and FordDirect Join Forces to Enhance CRM Tech

Transforming Automotive Retail Through Technology

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