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Mastering Email Retargeting: Convert Prospects with Automated Flows
September 12, 2024
Mastering Email Retargeting: Convert Prospects with Automated Flows

Email retargeting is a cornerstone of contemporary e-commerce strategies. It specifically targets “warm leads”—customers who have interacted with your site but haven’t completed a purchase. Addressing this group is especially crucial given the high rate of cart abandonment, which hovers

Cohora Raises $2.5M to Enhance Customer Engagement and Growth
September 11, 2024
Cohora Raises $2.5M to Enhance Customer Engagement and Growth

Cohora, a leading platform specializing in customer activation and engagement, has successfully raised an additional $2.5 million in seed funding. This investment round was led by Volition Capital and PJC, fueling Cohora’s ambitions to drive the next phase of its

How Can Push and Pull Marketing Elevate Your Brand Strategy?
September 11, 2024
How Can Push and Pull Marketing Elevate Your Brand Strategy?

In today’s competitive marketplace, elevating your brand strategy is vital for capturing the attention of potential customers and sustaining long-term growth. Exploring the nuances of push and pull marketing strategies and understanding how to effectively implement them can significantly enhance

How Does Twilio RCS Revolutionize Customer Engagement and Trust?
September 11, 2024
How Does Twilio RCS Revolutionize Customer Engagement and Trust?

Twilio, known for its robust global communications platform, has unveiled an expansion of its Rich Communication Services (RCS). Designed to augment customer engagement and cultivate trust, Twilio’s RCS promises a more engaging and visually rich alternative to traditional SMS. This

Mastering Digital Marketing: Essential Skills for Modern Success
September 11, 2024
Mastering Digital Marketing: Essential Skills for Modern Success

In today’s rapidly evolving digital marketplace, marketing professionals must continually develop and refine a diverse set of skills to stay ahead. The ability to effectively reach and engage target audiences is crucial for driving business growth. Below, we detail ten

Salesforce Unveils xGen-Sales, xLAM AI Models for Autonomous Sales Tasks
September 9, 2024
Salesforce Unveils xGen-Sales, xLAM AI Models for Autonomous Sales Tasks

The landscape of sales and customer relationship management is about to undergo a transformative shift as Salesforce introduces two advanced AI models: xGen-Sales and xLAM. These new technologies promise to enhance automation and efficiency within businesses, particularly by streamlining sales

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Mastering Email Retargeting: Convert Prospects with Automated Flows
September 12, 2024
Mastering Email Retargeting: Convert Prospects with Automated Flows

Email retargeting is a cornerstone of contemporary e-commerce strategies. It specifically targets “warm leads”—customers who have interacted with your site but haven’t completed a purchase. Addressing this group is especially crucial given the high rate of cart abandonment, which hovers

Cohora Raises $2.5M to Enhance Customer Engagement and Growth
September 11, 2024
Cohora Raises $2.5M to Enhance Customer Engagement and Growth

Cohora, a leading platform specializing in customer activation and engagement, has successfully raised an additional $2.5 million in seed funding. This investment round was led by Volition Capital and PJC, fueling Cohora’s ambitions to drive the next phase of its

How Can Push and Pull Marketing Elevate Your Brand Strategy?
September 11, 2024
How Can Push and Pull Marketing Elevate Your Brand Strategy?

In today’s competitive marketplace, elevating your brand strategy is vital for capturing the attention of potential customers and sustaining long-term growth. Exploring the nuances of push and pull marketing strategies and understanding how to effectively implement them can significantly enhance

How Does Twilio RCS Revolutionize Customer Engagement and Trust?
September 11, 2024
How Does Twilio RCS Revolutionize Customer Engagement and Trust?

Twilio, known for its robust global communications platform, has unveiled an expansion of its Rich Communication Services (RCS). Designed to augment customer engagement and cultivate trust, Twilio’s RCS promises a more engaging and visually rich alternative to traditional SMS. This

Mastering Digital Marketing: Essential Skills for Modern Success
September 11, 2024
Mastering Digital Marketing: Essential Skills for Modern Success

In today’s rapidly evolving digital marketplace, marketing professionals must continually develop and refine a diverse set of skills to stay ahead. The ability to effectively reach and engage target audiences is crucial for driving business growth. Below, we detail ten

Salesforce Unveils xGen-Sales, xLAM AI Models for Autonomous Sales Tasks
September 9, 2024
Salesforce Unveils xGen-Sales, xLAM AI Models for Autonomous Sales Tasks

The landscape of sales and customer relationship management is about to undergo a transformative shift as Salesforce introduces two advanced AI models: xGen-Sales and xLAM. These new technologies promise to enhance automation and efficiency within businesses, particularly by streamlining sales

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