
The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through

The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through

The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through
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Lusha, a global leader in B2B sales intelligence, has recently expanded its capabilities by acquiring Novacy, a prominent conversation intelligence platform. This strategic acquisition marks a significant development in Lusha’s vision to enhance their sales process capabilities. By integrating Novacy’s

Warmly, the AI-powered pipeline acceleration platform, has recently announced securing $6 million in Series A+ funding, a move that promises to revolutionize sales pipelines for SMB-sized B2B companies. The infusion of capital was led by RTP Global and supported by
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Lusha, a global leader in B2B sales intelligence, has recently expanded its capabilities by acquiring Novacy, a prominent conversation intelligence platform. This strategic acquisition marks a significant development in Lusha’s vision to enhance their sales process capabilities. By integrating Novacy’s

In today’s world driven by digital content, influencer marketing has surged to the forefront as a revolution in brand communication strategies, enabling brands to engage more authentically with their customers. From niche micro-influencers to celebrities with millions of followers, the

SugarCRM, renowned for its intelligence-driven sales automation platform, recently earned a prestigious spot on the Constellation ShortList for Midmarket CRM Suites for the first quarter of 2025, solidifying its place among key technology investments. The acknowledgment is a testament to

In a significant move to innovate the B2B sales messaging landscape, Breakthrough, an AI-driven startup founded by former Google executive Adit Abhyankar, has secured $600,000 in a pre-seed financing round led by Senvest Capital. This investment is aimed at accelerating

Influencer marketing has significantly transformed the way brands connect with their target audiences, leveraging the substantial reach and credibility of influencers to drive brand awareness, engagement, and sales. With the rise of social media, influencers have become key players in

Warmly, the AI-powered pipeline acceleration platform, has recently announced securing $6 million in Series A+ funding, a move that promises to revolutionize sales pipelines for SMB-sized B2B companies. The infusion of capital was led by RTP Global and supported by
Browse Different Divisions


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