Digital Marketing
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I’m thrilled to sit down with Dominic Jainy, a seasoned IT professional whose deep expertise in artificial intelligence, machine learning, and blockchain uniquely positions him to shed light on the evolving world of Social Media Intelligence, or SOCMINT. With his
- Digital Marketing
I’m thrilled to sit down with Dominic Jainy, a seasoned IT professional whose deep expertise in artificial intelligence, machine learning, and blockchain uniquely positions him to shed light on the evolving world of Social Media Intelligence, or SOCMINT. With his
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- Digital Marketing
In the fast-paced world of digital marketing, paid search professionals are increasingly faced with a strategic dilemma that could significantly impact their advertising budgets and brand visibility: whether to bid on competitor brand names in search campaigns. This tactic, while
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- Digital Marketing
“Sell the value, not the product!” This adage holds especially true for B2B SaaS companies, where sales employees face challenges in convincing potential customers about the value that their product or service can add. More than 90% of sales employees
- Digital Marketing
As we enter the age of digitalization, the world is becoming more reliant on e-commerce businesses. With more people shopping online from the comfort of their homes, there is a significant surge in the demand for e-commerce businesses. However, succeeding
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- Digital Marketing
“Sell the value, not the product!” This adage holds especially true for B2B SaaS companies, where sales employees face challenges in convincing potential customers about the value that their product or service can add. More than 90% of sales employees
- Digital Marketing
Brand stretching is a common practice among companies seeking to extend their reach in the marketplace. The process of taking an established brand and introducing it into new markets or product categories can be a powerful tool for growth if
- Digital Marketing
Today, sales organizations face a multitude of challenges, one of which is managing data that is often scattered across multiple backend systems. This can cause significant productivity loss, and organizations must find ways to simplify the output from these disparate
- Digital Marketing
Sales strategy has gone through an evolution over the years, from the aggressive sales techniques of the past to the more nuanced strategies of today. A salesperson’s job is to sell, which often requires a delicate balance between persuasion and
- Digital Marketing
In today’s competitive business landscape, setting your B2B brand apart from the competition can be a daunting task. One of the most effective ways to achieve this is by leveraging your company’s unique selling proposition (USP). In this article, we
- Digital Marketing
As we enter the age of digitalization, the world is becoming more reliant on e-commerce businesses. With more people shopping online from the comfort of their homes, there is a significant surge in the demand for e-commerce businesses. However, succeeding
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