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Rethinking Match Rates: A New Focus for Effective B2B Marketing
May 13, 2024
Rethinking Match Rates: A New Focus for Effective B2B Marketing

In the realm of B2B marketing, match rates have been heralded as the beacon guiding marketers to their high-value targets. But as the digital marketing landscape evolves, an overreliance on match rates has come under scrutiny. The real question emerges:

Selling Success: Focusing on Customer Problems Over Products
May 13, 2024
Selling Success: Focusing on Customer Problems Over Products

In today’s competitive marketplace, selling a product successfully often hinges not on showcasing every detail of what you’re offering, but on understanding and solving the problems your customers face. The art of sales is undergoing a significant transformation, shifting away

How to Successfully Sell to C-Suite Executives?
May 10, 2024
How to Successfully Sell to C-Suite Executives?

Engaging and selling to high-level executives can be a daunting yet highly rewarding venture in the landscape of B2B sales. It requires a strategy that transcends conventional sales tactics, urging salespeople to operate with a deeper understanding of the executive

How Will “Accelerate with Confluent” Boost Data Streaming?
May 10, 2024
How Will “Accelerate with Confluent” Boost Data Streaming?

As the need for real-time data management and seamless operations becomes integral to the digital-first business approach, Confluent, Inc. steps up with its latest initiative aimed at systems integrators (SIs). The newly launched “Accelerate with Confluent” program is designed to

Billups Acquires Billie Media to Boost OOH Opportunities in ANZ
May 9, 2024
Billups Acquires Billie Media to Boost OOH Opportunities in ANZ

Billups, an eminent player in the Out-of-Home (OOH) advertising sector, has made a decisive move to expand its foothold in the Australia and New Zealand (ANZ) markets through the strategic acquisition of Billie Media. This move comes on the heels

Navigating Sales Challenges in an Economic Downturn
May 9, 2024
Navigating Sales Challenges in an Economic Downturn

The evolving economic landscape brings with it a host of challenges for sales teams across industries. During times of economic stress, sales professionals must navigate a rapidly shifting market, adapt to changing buyer behaviors, and find innovative solutions to meet

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Rethinking Match Rates: A New Focus for Effective B2B Marketing
May 13, 2024
Rethinking Match Rates: A New Focus for Effective B2B Marketing

In the realm of B2B marketing, match rates have been heralded as the beacon guiding marketers to their high-value targets. But as the digital marketing landscape evolves, an overreliance on match rates has come under scrutiny. The real question emerges:

Selling Success: Focusing on Customer Problems Over Products
May 13, 2024
Selling Success: Focusing on Customer Problems Over Products

In today’s competitive marketplace, selling a product successfully often hinges not on showcasing every detail of what you’re offering, but on understanding and solving the problems your customers face. The art of sales is undergoing a significant transformation, shifting away

How to Successfully Sell to C-Suite Executives?
May 10, 2024
How to Successfully Sell to C-Suite Executives?

Engaging and selling to high-level executives can be a daunting yet highly rewarding venture in the landscape of B2B sales. It requires a strategy that transcends conventional sales tactics, urging salespeople to operate with a deeper understanding of the executive

How Will “Accelerate with Confluent” Boost Data Streaming?
May 10, 2024
How Will “Accelerate with Confluent” Boost Data Streaming?

As the need for real-time data management and seamless operations becomes integral to the digital-first business approach, Confluent, Inc. steps up with its latest initiative aimed at systems integrators (SIs). The newly launched “Accelerate with Confluent” program is designed to

Billups Acquires Billie Media to Boost OOH Opportunities in ANZ
May 9, 2024
Billups Acquires Billie Media to Boost OOH Opportunities in ANZ

Billups, an eminent player in the Out-of-Home (OOH) advertising sector, has made a decisive move to expand its foothold in the Australia and New Zealand (ANZ) markets through the strategic acquisition of Billie Media. This move comes on the heels

Navigating Sales Challenges in an Economic Downturn
May 9, 2024
Navigating Sales Challenges in an Economic Downturn

The evolving economic landscape brings with it a host of challenges for sales teams across industries. During times of economic stress, sales professionals must navigate a rapidly shifting market, adapt to changing buyer behaviors, and find innovative solutions to meet

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