Digital Marketing
- Digital Marketing
The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through
- Digital Marketing
The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through
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- Digital Marketing
The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through
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- Digital Marketing
LoopMe, an innovative technology company specializing in AI-driven brand advertising, has introduced its cutting-edge Audience and Measurement Platform (AMP), which is set to transform the landscape of digital advertising. As the latest advancement in their suite of AI tools, AMP
- Digital Marketing
In the high-stakes world of business-to-business (B2B) transactions, the alignment between sales and marketing teams isn’t just complementary to strategies—it’s the cornerstone of success. As dissected in the groundbreaking book “Yes, It’s Your Fault,” co-authors and Demandbase executives CSO John
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- Digital Marketing
LoopMe, an innovative technology company specializing in AI-driven brand advertising, has introduced its cutting-edge Audience and Measurement Platform (AMP), which is set to transform the landscape of digital advertising. As the latest advancement in their suite of AI tools, AMP
- Digital Marketing
In today’s highly competitive business landscape, building lasting relationships with customers while maximizing revenue is crucial for sustainability. One of the most effective ways to achieve this is through upselling and cross-selling strategies. These techniques not only help deepen customer
- Digital Marketing
Integral Ad Science (IAS) has announced an expansion of its Brand Safety and Suitability Measurement product for YouTube, now encompassing Performance Max and Demand Gen campaigns on Google Ads. This move aims to provide advertisers with enhanced third-party assurance that
- Digital Marketing
Instacart, the leading online grocery platform in North America, has announced a significant extension of its retail media data capabilities to YouTube. Following a successful collaboration with Google Shopping Ads earlier this year, Instacart aims to enhance shoppable reach for
- Digital Marketing
The adtech industry is consistently evolving, driven by innovations that promise to enhance the efficiency and effectiveness of digital advertising. One such breakthrough is LoopMe’s newly launched Audience and Measurement Platform (AMP). This platform integrates advanced artificial intelligence (AI) to
- Digital Marketing
In the high-stakes world of business-to-business (B2B) transactions, the alignment between sales and marketing teams isn’t just complementary to strategies—it’s the cornerstone of success. As dissected in the groundbreaking book “Yes, It’s Your Fault,” co-authors and Demandbase executives CSO John
Browse Different Divisions
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- Digital Marketing
- Digital Marketing
- Digital Marketing
- Digital Marketing
- Digital Marketing
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