
In a business landscape reshaped by economic pressures and rapid technological advancement, companies are fundamentally rethinking customer engagement. To navigate this new terrain, we sat down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology

In a business landscape reshaped by economic pressures and rapid technological advancement, companies are fundamentally rethinking customer engagement. To navigate this new terrain, we sat down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology

In a business landscape reshaped by economic pressures and rapid technological advancement, companies are fundamentally rethinking customer engagement. To navigate this new terrain, we sat down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology
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What happens when a bank transforms the way millions manage their money with just a tap on a screen, redefining financial access in South Africa? First National Bank (FNB) is leading a digital banking surge that’s setting the pace with

What if the metrics guiding billions in business decisions are steering companies straight into a customer experience disaster? In 2025, a staggering $3.8 trillion in annual revenue is lost globally due to poor customer experiences, yet many organizations cling to
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What happens when a bank transforms the way millions manage their money with just a tap on a screen, redefining financial access in South Africa? First National Bank (FNB) is leading a digital banking surge that’s setting the pace with

Imagine a contact center where every customer call is answered promptly, agents are neither overworked nor idle, and operational costs are minimized without sacrificing service quality. This vision, once a distant dream, is becoming a reality through the integration of

Imagine a scenario where a loyal customer, frustrated by a recent product update, submits detailed feedback through a survey, only to receive a generic automated response with no follow-up. This missed opportunity not only risks losing that customer but also

The Retail Industry and the Rise of Automation The retail sector stands at a crossroads in 2025, grappling with a staggering reliance on technology to streamline operations while facing an alarming dip in customer satisfaction. Automation has become the backbone

I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose passion for blending technology with marketing has transformed how businesses harness customer insights. With her deep expertise in CRM marketing technology and customer data platforms, Aisha has

What if the metrics guiding billions in business decisions are steering companies straight into a customer experience disaster? In 2025, a staggering $3.8 trillion in annual revenue is lost globally due to poor customer experiences, yet many organizations cling to
Browse Different Divisions



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