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Artificial intelligence (AI) is becoming increasingly important in enhancing customer engagement, offering businesses unprecedented opportunities for transformative change. The challenge,
The evolution and impact of context-aware chatbots are transforming the landscape of brand-customer interactions. Traditional chatbots often fell short in
Personalization in retail has become more sophisticated and prevalent since campaigns like Coca-Cola’s ‘Share a Coke’. Today’s consumers expect hyper-personalized
In an ever-evolving competitive landscape, brands in Europe are confronted with the challenge of addressing the distinct needs and expectations
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