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Customer Experience (CX)

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Can Embedded AI Bridge the CX Outcomes Gap?
February 3, 2026
Can Embedded AI Bridge the CX Outcomes Gap?

As a leading expert in marketing technology, Aisha Amaira has spent her career at the intersection of CRM, customer data platforms, and the technologies that turn customer insights into tangible business outcomes. Today, we sit down with her to demystify

Why CX Is the Ultimate Growth Strategy for 2026
February 3, 2026
Why CX Is the Ultimate Growth Strategy for 2026

In a marketplace where product innovation is quickly replicated and consumer attention is fractured across countless digital platforms, the most enduring competitive advantage is no longer what a company sells, but how it makes a customer feel. The business landscape

Ten Mistakes That Undermine B2B Analyst Relations
February 3, 2026
Ten Mistakes That Undermine B2B Analyst Relations

In the high-stakes world of B2B technology, a powerful yet often misunderstood force quietly shapes purchasing decisions and defines market leaders long before a sales call is ever made. Industry analysts, acting as trusted advisors to enterprise buyers, wield significant

Build a Culture That Acts on Feedback
February 3, 2026
Build a Culture That Acts on Feedback

With a sharp focus on the intersection of marketing technology and human experience, Aisha Amaira has carved out a unique space as an expert in building responsive, action-oriented cultures. Drawing from her deep experience with CRM marketing and customer data

Trend Analysis: Enterprise Customer Success
February 2, 2026
Trend Analysis: Enterprise Customer Success

The era of treating customer support as a cost center is officially over, giving way to a new mandate where proactive success strategies define market leadership and long-term viability in B2B technology. A fundamental shift is underway, where customer retention

People-Centric vs. Profit-Centric: A Comparative Analysis
January 30, 2026
People-Centric vs. Profit-Centric: A Comparative Analysis

The posters on the wall champion people as the greatest asset, yet the operational decisions consistently prioritize quarterly earnings, creating a cultural dissonance that defines the modern strategic landscape. This is not merely a philosophical debate; it is the central

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Can Embedded AI Bridge the CX Outcomes Gap?
February 3, 2026
Can Embedded AI Bridge the CX Outcomes Gap?

As a leading expert in marketing technology, Aisha Amaira has spent her career at the intersection of CRM, customer data platforms, and the technologies that turn customer insights into tangible business outcomes. Today, we sit down with her to demystify

Why CX Is the Ultimate Growth Strategy for 2026
February 3, 2026
Why CX Is the Ultimate Growth Strategy for 2026

In a marketplace where product innovation is quickly replicated and consumer attention is fractured across countless digital platforms, the most enduring competitive advantage is no longer what a company sells, but how it makes a customer feel. The business landscape

Ten Mistakes That Undermine B2B Analyst Relations
February 3, 2026
Ten Mistakes That Undermine B2B Analyst Relations

In the high-stakes world of B2B technology, a powerful yet often misunderstood force quietly shapes purchasing decisions and defines market leaders long before a sales call is ever made. Industry analysts, acting as trusted advisors to enterprise buyers, wield significant

Build a Culture That Acts on Feedback
February 3, 2026
Build a Culture That Acts on Feedback

With a sharp focus on the intersection of marketing technology and human experience, Aisha Amaira has carved out a unique space as an expert in building responsive, action-oriented cultures. Drawing from her deep experience with CRM marketing and customer data

Trend Analysis: Enterprise Customer Success
February 2, 2026
Trend Analysis: Enterprise Customer Success

The era of treating customer support as a cost center is officially over, giving way to a new mandate where proactive success strategies define market leadership and long-term viability in B2B technology. A fundamental shift is underway, where customer retention

People-Centric vs. Profit-Centric: A Comparative Analysis
January 30, 2026
People-Centric vs. Profit-Centric: A Comparative Analysis

The posters on the wall champion people as the greatest asset, yet the operational decisions consistently prioritize quarterly earnings, creating a cultural dissonance that defines the modern strategic landscape. This is not merely a philosophical debate; it is the central

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