
In a business landscape reshaped by economic pressures and rapid technological advancement, companies are fundamentally rethinking customer engagement. To navigate this new terrain, we sat down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology

In a business landscape reshaped by economic pressures and rapid technological advancement, companies are fundamentally rethinking customer engagement. To navigate this new terrain, we sat down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology

In a business landscape reshaped by economic pressures and rapid technological advancement, companies are fundamentally rethinking customer engagement. To navigate this new terrain, we sat down with Aisha Amaira, a renowned MarTech expert with deep experience in CRM marketing technology
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As a leading expert in marketing technology, Aisha Amaira has spent her career at the intersection of CRM, customer data platforms, and the technologies that turn customer insights into tangible business outcomes. Today, we sit down with her to demystify

The posters on the wall champion people as the greatest asset, yet the operational decisions consistently prioritize quarterly earnings, creating a cultural dissonance that defines the modern strategic landscape. This is not merely a philosophical debate; it is the central
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As a leading expert in marketing technology, Aisha Amaira has spent her career at the intersection of CRM, customer data platforms, and the technologies that turn customer insights into tangible business outcomes. Today, we sit down with her to demystify

In a marketplace where product innovation is quickly replicated and consumer attention is fractured across countless digital platforms, the most enduring competitive advantage is no longer what a company sells, but how it makes a customer feel. The business landscape

In the high-stakes world of B2B technology, a powerful yet often misunderstood force quietly shapes purchasing decisions and defines market leaders long before a sales call is ever made. Industry analysts, acting as trusted advisors to enterprise buyers, wield significant

With a sharp focus on the intersection of marketing technology and human experience, Aisha Amaira has carved out a unique space as an expert in building responsive, action-oriented cultures. Drawing from her deep experience with CRM marketing and customer data

The era of treating customer support as a cost center is officially over, giving way to a new mandate where proactive success strategies define market leadership and long-term viability in B2B technology. A fundamental shift is underway, where customer retention

The posters on the wall champion people as the greatest asset, yet the operational decisions consistently prioritize quarterly earnings, creating a cultural dissonance that defines the modern strategic landscape. This is not merely a philosophical debate; it is the central
Browse Different Divisions



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