
A landmark report has provided an in-depth benchmark of Business-to-Business (B2B) customer experience (CX) maturity across twelve major Asian economies, revealing a fundamental shift in the region’s competitive landscape. The analysis, which covers China, Japan, India, South Korea, Singapore, Taiwan,

A landmark report has provided an in-depth benchmark of Business-to-Business (B2B) customer experience (CX) maturity across twelve major Asian economies, revealing a fundamental shift in the region’s competitive landscape. The analysis, which covers China, Japan, India, South Korea, Singapore, Taiwan,

The modern customer journey has evolved into an intricate digital tapestry of interactions, where a single poor experience can sever a relationship that took years to build. In this high-stakes environment, businesses are moving beyond simply managing customer communications; they
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A customer can have a dozen positive interactions with a brand, from an engaging social media post to a seamless product discovery process, only to abandon the entire relationship because of a single frustrating checkout error. This common scenario is

By 2026, the battle for customer loyalty will not be won with better apps or friendlier service, but by mastering a new discipline: Agentic Customer Experience. This year marks the critical inflection point where strategic AI implementation separates market leaders
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A customer can have a dozen positive interactions with a brand, from an engaging social media post to a seamless product discovery process, only to abandon the entire relationship because of a single frustrating checkout error. This common scenario is

The sheer volume of customer conversations happening every minute across countless digital and voice channels has created a strategic imperative for businesses to listen more effectively than ever before. In an environment where customer expectations for speed, clarity, and personalization

From Transactions to Relationships: The New Loyalty Imperative In a digital marketplace defined by near-infinite choice and minimal friction, traditional customer loyalty—once a reliable metric built on habit, convenience, or simple rewards—has become fragile. Today’s consumers can switch brands with

The modern customer journey has evolved into an intricate digital tapestry of interactions, where a single poor experience can sever a relationship that took years to build. In this high-stakes environment, businesses are moving beyond simply managing customer communications; they

With a deep background in marketing technology, from CRM systems to customer data platforms, Aisha Amaira has built a career focused on a single, powerful ideusing innovation to understand and serve the customer. She argues that in today’s digitally saturated

By 2026, the battle for customer loyalty will not be won with better apps or friendlier service, but by mastering a new discipline: Agentic Customer Experience. This year marks the critical inflection point where strategic AI implementation separates market leaders
Browse Different Divisions




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