
In the fast-paced realm of B2B technology marketing, professionals often juggle dual responsibilities that can make or break their success: managing Customer Advisory Boards (CABs) and steering their own career trajectories. With customer engagement becoming a cornerstone of strategic growth,

In the fast-paced realm of B2B technology marketing, professionals often juggle dual responsibilities that can make or break their success: managing Customer Advisory Boards (CABs) and steering their own career trajectories. With customer engagement becoming a cornerstone of strategic growth,



In today’s hyper-competitive business environment, a staggering 86% of consumers are willing to pay more for a great customer experience, underscoring the critical need for companies to listen and respond to feedback in real time. This statistic highlights a transformative
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Setting the Stage for AI’s Market Impact Imagine a scenario where a major retailer launches an AI chatbot to streamline customer service, only to have it mistakenly offer unauthorized discounts, leading to widespread frustration and a social media backlash. This

This guide is designed to help business leaders and organizations overcome the persistent barrier of “competing priorities” and make employee experience (EX) and customer experience (CX) central to their strategic focus. By following the actionable steps and mindset shifts outlined
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Setting the Stage for AI’s Market Impact Imagine a scenario where a major retailer launches an AI chatbot to streamline customer service, only to have it mistakenly offer unauthorized discounts, leading to widespread frustration and a social media backlash. This

In an era where technology promises seamless experiences, customer frustration with service interactions continues to boil over into outright rage, often driven by repetitive and irrelevant communications that waste time and test patience. Studies from reputable sources like the CCMC’s

In an era where digital transformation dictates the pace of business, conversational AI—encompassing chatbots, voicebots, and virtual assistants—stands at the forefront of revolutionizing customer service, offering instant responses and scalable solutions that redefine engagement. These technologies are not just tools

Setting the Stage for Mobile CX Evolution Imagine a world where a smartphone is not just a device but an extension of personal identity, seamlessly integrating into every facet of daily life—from managing work tasks to capturing life’s fleeting moments

Today, we’re thrilled to sit down with Aisha Amaira, a MarTech expert with a deep-rooted passion for blending technology and marketing. With her extensive background in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how

This guide is designed to help business leaders and organizations overcome the persistent barrier of “competing priorities” and make employee experience (EX) and customer experience (CX) central to their strategic focus. By following the actionable steps and mindset shifts outlined
Browse Different Divisions









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