Customer Experience (CX)
- Customer Experience (CX)
In a business world often fixated on short-term gains and investor returns, the true engine of sustainable growth—the customer—can be forgotten. MarTech expert Aisha Amaira has built her career on reconnecting companies with this fundamental truth. With a deep background
- Customer Experience (CX)
In a business world often fixated on short-term gains and investor returns, the true engine of sustainable growth—the customer—can be forgotten. MarTech expert Aisha Amaira has built her career on reconnecting companies with this fundamental truth. With a deep background
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- Customer Experience (CX)
With her extensive background in CRM and customer data platforms, Aisha Amaira has a unique vantage point on the technological shifts redefining business. As a MarTech expert, she has spent her career at the intersection of marketing and technology, focusing
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- Customer Experience (CX)
In the world of customer experience, data is everywhere, but tangible results that customers can actually feel are often elusive. We sat down with Aisha Amaira, a MarTech expert who specializes in closing the gap between insight and action. With
- Customer Experience (CX)
The long-held map of the customer journey, with its predictable stages and linear progression, no longer reflects the territory modern consumers navigate. This article analyzes the fundamental shift from a traditional, linear customer journey to a dynamic, “always-on” model driven
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- Customer Experience (CX)
In the world of customer experience, data is everywhere, but tangible results that customers can actually feel are often elusive. We sat down with Aisha Amaira, a MarTech expert who specializes in closing the gap between insight and action. With
- Customer Experience (CX)
As the calendar year draws a close, Customer Success teams across industries will dutifully compile their performance reports, highlighting key metrics like quarterly business reviews conducted, support tickets resolved, and overall retention rates. While these figures provide a snapshot of
- Customer Experience (CX)
A $100,000 investment in a custom CRM system becomes utterly worthless because of a single, unverified promise from its developers, grounding a mid-sized company’s operations to a halt. This is not a cautionary tale from a bygone era; it is
- Customer Experience (CX)
The annual holiday retail frenzy descends not just upon storefronts and warehouses but with crushing force upon customer service departments, a digital siege that many believed artificial intelligence was already equipped to repel. As businesses pour resources into AI with
- Customer Experience (CX)
A customer service chatbot expresses deep regret for a billing error, using language so carefully crafted it feels human, yet it can do nothing more than offer a link to a generic help page, leaving the user trapped in a
- Customer Experience (CX)
The long-held map of the customer journey, with its predictable stages and linear progression, no longer reflects the territory modern consumers navigate. This article analyzes the fundamental shift from a traditional, linear customer journey to a dynamic, “always-on” model driven
Browse Different Divisions
Popular Stories
- Customer Experience (CX)
- Customer Experience (CX)
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