
Allow me to introduce Aisha Amaira, a seasoned MarTech expert whose passion lies in blending cutting-edge technology with marketing innovation. With deep expertise in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how businesses can

Allow me to introduce Aisha Amaira, a seasoned MarTech expert whose passion lies in blending cutting-edge technology with marketing innovation. With deep expertise in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how businesses can



Allow me to introduce Aisha Amaira, a seasoned MarTech expert whose passion lies in blending cutting-edge technology with marketing innovation. With deep expertise in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how businesses can
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The beauty industry is undergoing a transformative shift with the integration of artificial intelligence (AI), significantly enhancing product development and improving customer experiences. This advanced technology’s capabilities range from personalizing skincare regimens to offering virtual try-ons, making beauty solutions more

In the highly competitive business landscape, acquiring new customers is just half the battle won; the real challenge lies in retaining those customers and ensuring their continuous engagement with the brand. Customer retention is pivotal for long-term success and profitability,
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The beauty industry is undergoing a transformative shift with the integration of artificial intelligence (AI), significantly enhancing product development and improving customer experiences. This advanced technology’s capabilities range from personalizing skincare regimens to offering virtual try-ons, making beauty solutions more

Customer service processes form the backbone of any business that wants to meet customer expectations and build lasting brand loyalty. With constant advancements in technology, the rise of social media, and the integration of artificial intelligence in various business areas,

In an era where seamless connectivity is paramount for both personal and professional activities, telecommunications companies are under immense pressure to provide reliable and high-speed network services. Nigeria’s leading telecom company, Globacom, has risen to the occasion by undertaking significant

Consumer Packaged Goods (CPG) companies are increasingly recognizing the importance of adopting customer-first strategies to enhance loyalty and drive growth. By prioritizing consumer needs and preferences, businesses can create lasting connections with their customers, leading to improved retention and market

In today’s competitive business landscape, understanding your customer’s journey from initial awareness to long-term loyalty is crucial for small businesses aiming for sustainable growth. Creating a customer journey map is a powerful tool that can help you visualize this journey

In the highly competitive business landscape, acquiring new customers is just half the battle won; the real challenge lies in retaining those customers and ensuring their continuous engagement with the brand. Customer retention is pivotal for long-term success and profitability,
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