
With a rich background in CRM marketing technology and customer data platforms, MarTech expert Aisha Amaira has built a career at the intersection of innovation and customer insight. She joins us to unravel a critical, yet often overlooked, aspect of

With a rich background in CRM marketing technology and customer data platforms, MarTech expert Aisha Amaira has built a career at the intersection of innovation and customer insight. She joins us to unravel a critical, yet often overlooked, aspect of

With her extensive background in CRM and customer data platforms, Aisha Amaira has a unique vantage point on the technological shifts redefining business. As a MarTech expert, she has spent her career at the intersection of marketing and technology, focusing
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Beyond the Hype Charting a Course for a Hybrid Customer Experience In the modern business landscape, the conversation around customer experience (CX) is dominated by artificial intelligence, machine learning, and big data. While these technologies promise unprecedented efficiency and personalization,

The sheer scale of financial risk tied directly to customer dissatisfaction has reached an unprecedented level, with a staggering $3 trillion in global consumer spending now hanging in the balance. This colossal sum, which represents a more than forty-fold increase
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Beyond the Hype Charting a Course for a Hybrid Customer Experience In the modern business landscape, the conversation around customer experience (CX) is dominated by artificial intelligence, machine learning, and big data. While these technologies promise unprecedented efficiency and personalization,

Despite the immense power of algorithms and predictive analytics designed to understand them, today’s customers paradoxically report feeling more like data points than valued individuals. This growing disconnect highlights a critical flaw in modern business strategy. As companies chase efficiency

The once-futuristic idea of a seamless customer journey, where a company anticipates needs with almost prescient accuracy, has officially become the baseline expectation for every interaction. For years, businesses pursued omnichannel consistency and faster response times as the pinnacle of

The very architecture of business-to-business engagement is being fundamentally rewritten, moving away from the static archives of yesterday toward the living, breathing data streams that define the present moment. For decades, the B2B customer experience has been defined by systems

The familiar cycle of navigating automated phone menus only to repeat your entire issue to a human agent is a universal frustration that is rapidly approaching its expiration date. A fundamental transformation is underway in customer service, driven not by

The sheer scale of financial risk tied directly to customer dissatisfaction has reached an unprecedented level, with a staggering $3 trillion in global consumer spending now hanging in the balance. This colossal sum, which represents a more than forty-fold increase
Browse Different Divisions



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