
Introduction The most compelling marketing campaign can be instantly undone by a single poor customer service interaction, revealing a critical disconnect at the heart of many modern businesses. While marketing teams work to build a brand promise, customer experience (CX)

Introduction The most compelling marketing campaign can be instantly undone by a single poor customer service interaction, revealing a critical disconnect at the heart of many modern businesses. While marketing teams work to build a brand promise, customer experience (CX)

In an increasingly connected world, businesses face the paradox of being more accessible than ever yet struggling to manage a deluge of customer interactions scattered across a fragmented digital landscape. The modern customer journey is no longer a straight line;
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A landmark report has provided an in-depth benchmark of Business-to-Business (B2B) customer experience (CX) maturity across twelve major Asian economies, revealing a fundamental shift in the region’s competitive landscape. The analysis, which covers China, Japan, India, South Korea, Singapore, Taiwan,

The most critical moment in the customer journey is not the click of a ‘buy’ button, but the often-silent and uncertain period that follows the product’s arrival at their doorstep. In this space, excitement can quickly turn to frustration, and
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A landmark report has provided an in-depth benchmark of Business-to-Business (B2B) customer experience (CX) maturity across twelve major Asian economies, revealing a fundamental shift in the region’s competitive landscape. The analysis, which covers China, Japan, India, South Korea, Singapore, Taiwan,

In the landscape of modern customer service, organizations possess more data than ever before, yet the path from raw numbers to clear, actionable intelligence remains fraught with complexity and delay. Kustomer, a prominent intelligent customer experience (CX) platform, has officially

A deep analysis of twelve major Asian economies has illuminated a significant shift in the business-to-business sector, where the expectations of commercial buyers are increasingly mirroring those of consumers, demanding seamless, personalized, and on-demand service. This evolution is compelling companies

Companies worldwide have invested billions into sophisticated AI to master personalization, yet a fundamental disconnect is growing between their digital efforts and the customers they aim to serve. The promise was a seamless, intuitive future where brands anticipated every need.

In a brightly lit conference room, a familiar scene unfolds as a customer experience task force convenes to chart a course for the year, and a senior executive confidently proposes a target that sounds both ambitious and achievable: a three

The most critical moment in the customer journey is not the click of a ‘buy’ button, but the often-silent and uncertain period that follows the product’s arrival at their doorstep. In this space, excitement can quickly turn to frustration, and
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