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Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?

Salesforce’s recent decision to overhaul its operational structure and leadership team represents far more than a simple corporate reshuffle; it marks a high-stakes bet on artificial intelligence that is fundamentally rewriting its entire investment narrative. The company’s significant job cuts

Is Your CRM Working for You, or Are You Working for It?
February 19, 2026
Is Your CRM Working for You, or Are You Working for It?

The very software designed to bring sales teams closer to their customers has ironically become the primary barrier separating them, drowning professionals in a sea of administrative tasks. This digital gatekeeper, intended to be a source of truth and efficiency,

AI Can Finally Deliver on Your CRM’s Promise
February 19, 2026
AI Can Finally Deliver on Your CRM’s Promise

For decades, Customer Relationship Management (CRM) systems have been marketed with the powerful promise of revolutionizing sales and marketing, yet for most organizations, they have become little more than glorified digital filing cabinets. These platforms, intended to drive revenue and

Orange Marketing’s Model for Flawless CRM Adoption
February 18, 2026
Orange Marketing’s Model for Flawless CRM Adoption

The landscape of B2B technology is littered with powerful software platforms that promised transformation but ultimately gathered digital dust, a testament to the staggering failure rate of many CRM implementations. These expensive failures often stem not from a lack of

Can AI Boost Your CRM Without Replacing It?
February 18, 2026
Can AI Boost Your CRM Without Replacing It?

Today, we’re joined by Aisha Amaira, a respected MarTech authority whose work focuses on the powerful intersection of AI, customer data, and go-to-market strategy. With deep experience in CRM technology and customer data platforms, she offers a unique perspective on

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Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?

Salesforce’s recent decision to overhaul its operational structure and leadership team represents far more than a simple corporate reshuffle; it marks a high-stakes bet on artificial intelligence that is fundamentally rewriting its entire investment narrative. The company’s significant job cuts

Is Your CRM Working for You, or Are You Working for It?
February 19, 2026
Is Your CRM Working for You, or Are You Working for It?

The very software designed to bring sales teams closer to their customers has ironically become the primary barrier separating them, drowning professionals in a sea of administrative tasks. This digital gatekeeper, intended to be a source of truth and efficiency,

AI Can Finally Deliver on Your CRM’s Promise
February 19, 2026
AI Can Finally Deliver on Your CRM’s Promise

For decades, Customer Relationship Management (CRM) systems have been marketed with the powerful promise of revolutionizing sales and marketing, yet for most organizations, they have become little more than glorified digital filing cabinets. These platforms, intended to drive revenue and

Orange Marketing’s Model for Flawless CRM Adoption
February 18, 2026
Orange Marketing’s Model for Flawless CRM Adoption

The landscape of B2B technology is littered with powerful software platforms that promised transformation but ultimately gathered digital dust, a testament to the staggering failure rate of many CRM implementations. These expensive failures often stem not from a lack of

Can AI Boost Your CRM Without Replacing It?
February 18, 2026
Can AI Boost Your CRM Without Replacing It?

Today, we’re joined by Aisha Amaira, a respected MarTech authority whose work focuses on the powerful intersection of AI, customer data, and go-to-market strategy. With deep experience in CRM technology and customer data platforms, she offers a unique perspective on

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