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How Will BlueConic’s Acquisition of Jebbit Transform Marketing?
July 11, 2024
How Will BlueConic’s Acquisition of Jebbit Transform Marketing?

BlueConic, a prominent customer data platform (CDP), has acquired Jebbit, an innovative first-party data-capture and experience-creation software for marketers. This partnership heralds the industry’s first Operating System for Customer Data, aiming to revolutionize marketing strategies by merging extensive enterprise data

Building Customer Loyalty with Zero-Party Data in the Privacy Era
July 11, 2024
Building Customer Loyalty with Zero-Party Data in the Privacy Era

In an era where consumers are increasingly concerned about their data privacy, zero-party data emerges as a vital resource for brands aiming to navigate this complex landscape. As defined by Forrester Research, zero-party data refers to information that customers willingly

How Can Marketers Navigate Identity Resolution Without Cookies?
July 10, 2024
How Can Marketers Navigate Identity Resolution Without Cookies?

The digital marketing landscape is undergoing a fundamental shift as the industry moves away from third-party cookies and device identifiers. This significant transition poses numerous challenges for marketers, but it also paves the way for them to enhance their strategies

Maximize CRM Efficiency: Boost Sales with These Proven Strategies
July 10, 2024
Maximize CRM Efficiency: Boost Sales with These Proven Strategies

In the fast-paced world of sales, efficiency is everything. A well-utilized Customer Relationship Management (CRM) system can be the linchpin of a productive sales team. Yet, many businesses fail to harness its full potential, making the CRM feel more like

Why B2B Marketers Need Identity Resolution Platforms for Success
July 9, 2024
Why B2B Marketers Need Identity Resolution Platforms for Success

In today’s competitive business landscape, B2B marketers must continually innovate to stay ahead. Navigating the digital ecosystem and ensuring meaningful engagement with customers requires a sophisticated approach. One such approach gaining traction is the use of identity resolution platforms. These

How Can Data-Driven Decision-Making Transform Your Business Strategy?
July 9, 2024
How Can Data-Driven Decision-Making Transform Your Business Strategy?

In today’s rapidly evolving business environment, the ability to make informed and timely decisions is more crucial than ever before. Companies that embrace data-driven decision-making (DDDM) have a distinct advantage over those that do not. According to a recent survey

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How Will BlueConic’s Acquisition of Jebbit Transform Marketing?
July 11, 2024
How Will BlueConic’s Acquisition of Jebbit Transform Marketing?

BlueConic, a prominent customer data platform (CDP), has acquired Jebbit, an innovative first-party data-capture and experience-creation software for marketers. This partnership heralds the industry’s first Operating System for Customer Data, aiming to revolutionize marketing strategies by merging extensive enterprise data

Building Customer Loyalty with Zero-Party Data in the Privacy Era
July 11, 2024
Building Customer Loyalty with Zero-Party Data in the Privacy Era

In an era where consumers are increasingly concerned about their data privacy, zero-party data emerges as a vital resource for brands aiming to navigate this complex landscape. As defined by Forrester Research, zero-party data refers to information that customers willingly

How Can Marketers Navigate Identity Resolution Without Cookies?
July 10, 2024
How Can Marketers Navigate Identity Resolution Without Cookies?

The digital marketing landscape is undergoing a fundamental shift as the industry moves away from third-party cookies and device identifiers. This significant transition poses numerous challenges for marketers, but it also paves the way for them to enhance their strategies

Maximize CRM Efficiency: Boost Sales with These Proven Strategies
July 10, 2024
Maximize CRM Efficiency: Boost Sales with These Proven Strategies

In the fast-paced world of sales, efficiency is everything. A well-utilized Customer Relationship Management (CRM) system can be the linchpin of a productive sales team. Yet, many businesses fail to harness its full potential, making the CRM feel more like

Why B2B Marketers Need Identity Resolution Platforms for Success
July 9, 2024
Why B2B Marketers Need Identity Resolution Platforms for Success

In today’s competitive business landscape, B2B marketers must continually innovate to stay ahead. Navigating the digital ecosystem and ensuring meaningful engagement with customers requires a sophisticated approach. One such approach gaining traction is the use of identity resolution platforms. These

How Can Data-Driven Decision-Making Transform Your Business Strategy?
July 9, 2024
How Can Data-Driven Decision-Making Transform Your Business Strategy?

In today’s rapidly evolving business environment, the ability to make informed and timely decisions is more crucial than ever before. Companies that embrace data-driven decision-making (DDDM) have a distinct advantage over those that do not. According to a recent survey

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