Customer Data Management
- Customer Data Management
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this
- Customer Data Management
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this
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- Customer Data Management
As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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- Customer Data Management
Modern marketing strategies have evolved significantly with the advent of data-driven decision-making, and one of the most transformative tools in this landscape is the Customer Data Platform (CDP). CDPs aggregate and unify customer data from multiple sources, facilitating enhanced marketing
- Customer Data Management
AnswerRocket and Kantar have announced a strategic partnership aimed at significantly enhancing the capabilities of GenAI-powered analytics for their joint clients. This collaboration promises to expedite the process of generating actionable insights from market data, thereby enabling brands to make
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- Customer Data Management
Modern marketing strategies have evolved significantly with the advent of data-driven decision-making, and one of the most transformative tools in this landscape is the Customer Data Platform (CDP). CDPs aggregate and unify customer data from multiple sources, facilitating enhanced marketing
- Customer Data Management
Integrating Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems is pivotal for modern businesses striving for operational excellence and improved customer interactions. These integrations are becoming increasingly essential as the marketplace evolves and competition intensifies. This article explores
- Customer Data Management
Enformion, a leading provider of data intelligence and analytics solutions, has been honored for the second consecutive year with the coveted 2024 MarTech Breakthrough Award for Best Contact Database Solution. The MarTech Breakthrough program, which celebrates groundbreaking achievements in marketing,
- Customer Data Management
In this article, Tony Uphoff, President of Pipeline360, discusses the pressing need to overhaul the B2B lead generation industry. Over two decades, digital B2B lead generation has become a cornerstone of B2B marketing. However, alongside its development, a surge in
- Customer Data Management
Jitterbit, a global leader in automation and integration solutions, has been awarded the prestigious Gold Stevie® Award for New Product of the Year in the Business Technology category of the inaugural Stevie Awards for Technology Excellence. This esteemed recognition was
- Customer Data Management
AnswerRocket and Kantar have announced a strategic partnership aimed at significantly enhancing the capabilities of GenAI-powered analytics for their joint clients. This collaboration promises to expedite the process of generating actionable insights from market data, thereby enabling brands to make
Browse Different Divisions
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- Customer Data Management
- Customer Data Management
- Customer Data Management
- Customer Data Management
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