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How Are Custom Analytics Transforming Retail Competitiveness Today?
August 8, 2024
How Are Custom Analytics Transforming Retail Competitiveness Today?

Retailers increasingly rely on tailored data analytics services to enhance their market competitiveness, as highlighted in the latest ISG Provider Lens™ 2024 report. The advent of advanced e-commerce technology has made data accumulated from online marketing and customer activity a

Fullpath Joins Jaguar Land Rover’s Digital Certified Program
August 6, 2024
Fullpath Joins Jaguar Land Rover’s Digital Certified Program

Fullpath, a premier enhanced customer data platform and marketing automation provider in the automotive sector, has been officially approved as a vendor for Jaguar Land Rover’s (JLR) Digital Certified Program for car dealerships. This certification bolsters Fullpath’s reputation as a

Yext Acquires Hearsay Systems Creating Unified Digital Presence Platform
August 5, 2024
Yext Acquires Hearsay Systems Creating Unified Digital Presence Platform

Yext, Inc. (NYSE: YEXT), a notable leader in the digital presence sector for multi-location brands, has taken a groundbreaking step by acquiring Hearsay Systems, a leader in digital client engagement for financial services. This strategic acquisition signifies a pivotal milestone,

How Do CRM Systems Secure Customer Data in the Digital Age?
August 2, 2024
How Do CRM Systems Secure Customer Data in the Digital Age?

Understanding and managing the various types of customer data collected by businesses are imperative for transformative business insights and stringent data security. Companies collect several types of customer data, which are vital for targeting and personalizing interactions. Personal information forms

Emplifi Named in CRM Top 100 for AI-Enhanced Customer Engagement Solutions
August 2, 2024
Emplifi Named in CRM Top 100 for AI-Enhanced Customer Engagement Solutions

Emplifi, a premier customer engagement platform, has been acknowledged as one of the top vendors in ‘The 2024 CRM Top 100’ list by Destination CRM, a CRM Media publication. This recognition emphasizes the crucial integration of generative AI and other

Enhancing CRM with Predictive Analytics for Better Customer Engagement and Safety
July 30, 2024
Enhancing CRM with Predictive Analytics for Better Customer Engagement and Safety

Customer Relationship Management (CRM) systems have long served as the backbone for managing customer interactions. However, the integration of predictive analytics introduces a transformative element to CRM, offering enhanced customer engagement and bolstering business safety. By leveraging historical data, statistical

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How Are Custom Analytics Transforming Retail Competitiveness Today?
August 8, 2024
How Are Custom Analytics Transforming Retail Competitiveness Today?

Retailers increasingly rely on tailored data analytics services to enhance their market competitiveness, as highlighted in the latest ISG Provider Lens™ 2024 report. The advent of advanced e-commerce technology has made data accumulated from online marketing and customer activity a

Fullpath Joins Jaguar Land Rover’s Digital Certified Program
August 6, 2024
Fullpath Joins Jaguar Land Rover’s Digital Certified Program

Fullpath, a premier enhanced customer data platform and marketing automation provider in the automotive sector, has been officially approved as a vendor for Jaguar Land Rover’s (JLR) Digital Certified Program for car dealerships. This certification bolsters Fullpath’s reputation as a

Yext Acquires Hearsay Systems Creating Unified Digital Presence Platform
August 5, 2024
Yext Acquires Hearsay Systems Creating Unified Digital Presence Platform

Yext, Inc. (NYSE: YEXT), a notable leader in the digital presence sector for multi-location brands, has taken a groundbreaking step by acquiring Hearsay Systems, a leader in digital client engagement for financial services. This strategic acquisition signifies a pivotal milestone,

How Do CRM Systems Secure Customer Data in the Digital Age?
August 2, 2024
How Do CRM Systems Secure Customer Data in the Digital Age?

Understanding and managing the various types of customer data collected by businesses are imperative for transformative business insights and stringent data security. Companies collect several types of customer data, which are vital for targeting and personalizing interactions. Personal information forms

Emplifi Named in CRM Top 100 for AI-Enhanced Customer Engagement Solutions
August 2, 2024
Emplifi Named in CRM Top 100 for AI-Enhanced Customer Engagement Solutions

Emplifi, a premier customer engagement platform, has been acknowledged as one of the top vendors in ‘The 2024 CRM Top 100’ list by Destination CRM, a CRM Media publication. This recognition emphasizes the crucial integration of generative AI and other

Enhancing CRM with Predictive Analytics for Better Customer Engagement and Safety
July 30, 2024
Enhancing CRM with Predictive Analytics for Better Customer Engagement and Safety

Customer Relationship Management (CRM) systems have long served as the backbone for managing customer interactions. However, the integration of predictive analytics introduces a transformative element to CRM, offering enhanced customer engagement and bolstering business safety. By leveraging historical data, statistical

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